Description of the position
As the Brand Consultant, Verbal Branding Strategy based in our Shanghai headquarters, you will work with us together to develop and transform leading and innovative workflow and methodologies into operational brand naming solutions. You will contribute to take charge of Verbal Identity Creation, project operation and coordinate cross-department collaboration. You will work with Creative Director to grow trust-based client relationships, share your own ideas to develop client-ready solutions, support cross-department collaborations including business development and knowledge sharing, and assist director to lead a skillful and multicultural team to deliver excellence.
Through your journey in Labbrand Group, you will become a brand expert in tune with the latest state of the art in the branding field.
MAIN RESPONSIBILITIES
Project Excellence │ We see beauty in each project: we aim to make every human and enterprise uniquely brilliant and beautiful, how about you?
- Assist Department Head to take charge of verbal identity creation for all projects.
- Organize project flow, including verbal identity and content creation, screening, and testing, with a great sense of accountability for project methodology and goal.
- Deliver high quality reports and project outcomes to the clients timely.
- Coordinate with other departments for cross-department projects and keep related parties informed during the whole process.
Client Engagement │We build journey with clients, guide them through unique, various and exciting projects. Are you ready to build a new journey, too?
- Collaborate with Business and Account Management team to activate existing clients and develop new clients. Supervise or take charge of verbal identity proposals, attending pitch meetings and presentation meetings.
- Support marketing activities to promote verbal identity offerings.
- Facing clients directly through emails, phones, conference calls, client meetings and presentations, etc. on a regular basis
- Detect the questions and pain points of the client and provide with your own point of view and solutions
- Establish and maintain a trustworthy relationship with the clients.
Thought Leadership │ You will become a brand expert in tune with the latest state of art in the branding field.
- Assist Department Head to capture internal best practices as well as develop/learn and apply innovative methodologies to meet specific goal.
- Contribute to content development: article, presentations, etc…that reflects Labbrand thought leadership on verbal identity topics.
Team Development │ You have the opportunity to experience freedom to explore and embark on new territories, shall you take it?
- Assist Department Head to guide team to learn new knowledge and techniques.
Note: this responsibilities list is non-exhaustive
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Requested Competencies
- Education: Bachelor's degree in marketing, advertising, market research or related field; Master's degree preferred.
- Work experience: at least 1 year working experience in brand naming, brand strategy or related field.
- Creative thinking: Excellent creative and conceptualization skills, able to come up with novel naming schemes.
- Communication skills: Excellent written and oral communication skills to effectively communicate ideas to clients and team members.
- Market acumen: In-depth understanding of market trends, consumer psychology and brand building.
- Project management: Excellent project management skills, able to complete multiple tasks within the specified time.
- Legal awareness: Understand trademark registration and intellectual property related laws and regulations.
- Office skills: Excellent PPT making and presentation skills.
- Language:Proficient in both English and Chineses listening, speaking, reading and writing, can be used as a working language.