Product PR Specialist/Manager (North America market)
Responsibilities:
Develop and implement PR strategies tailored to specific product lines in North America, ensuring consistent and cohesive messaging across all channels.
Monitor media and online conversations to identify emerging issues and respond with effective, transparent communication.
Actively engage with online communities and forums (e.g., Reddit, Twitter, Facebook groups) to build brand presence and credibility.
Build and maintain strong relationships with media outlets, journalists, and KOCs.
Prepare press releases, media kits, and visual assets to support new product launches and PR campaigns.
Support planning and execution of trade shows and PR events.
Qualifications:
Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
At least 3 years of experience in PR, with a focus on global, preferably within tech, consumer electronics, or related industries.
U.S. cultural fluency, experience studying or working in the U.S. is a plus
Strong understanding of Reddit will be preferred.
Excellent organizational and project management skills, capable of handling multiple projects, prioritizing tasks, and meeting deadlines in a fast-paced environment.
This role is based in Shenzhen
Brand PR Manager (North America market)
Responsibilities:
Lead the development and execution of PR strategies that align with Insta360's business objectives and brand vision in North America.
Manage relationships with media partners, journalists, and external PR agencies.
Analyze PR campaign performance, delivering detailed reports and actionable insights to continuously improve communications.
Drive thought leadership initiatives for the founder and senior management team, including securing interviews and awards, forum participation, and keynote opportunities in local market.
Lead the creation of brand narratives, product storytelling, technology explainers, and user case studies/Think Bold Fund. Optimize multi-platform content distribution strategies to maximize reach and engagement.
Qualifications:
Minimum 5 years of PR experience, preferably in global roles within tech, consumer electronics, or related industries. Exceptional candidates with less experience may also be considered.
Strong cultural fluency in the U.S.; study or work experience in the U.S. is a plus.
Proven expertise in crisis communication and reputation management.
Strong organizational and project management skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
Based in Shenzhen; open to U.S. locations for candidates with valid U.S. work authorization.
Background in video production or videography is a plus.