Head of Retail
Location:
Flexible
Reports to:
CEO
Salary Range:
USD 250,000 – 400,000
Position Overview
The
Head of Retail
will be the end-to-end owner of the company's global retail business — responsible for strategy, growth, and brand experience across all physical retail channels. This role carries full
P&L accountability
for the retail division and plays a pivotal role in scaling the brand's international footprint, particularly in the
US and European markets
.
Key Responsibilities
1. Global Retail Strategy & Execution
- Develop and execute the
global retail roadmap
, focusing on the US as a priority growth market. - Define store expansion pace, location strategy, and investment models aligned with brand positioning (premium / accessible luxury).
- Design and implement innovative
"Retail + Experience"
concepts that transform stores into brand activation and engagement hubs. - Balance brand image, store quality, and operational cost efficiency
.
2. Store Development & Expansion
- Lead the full store development cycle:
real estate sourcing, lease negotiation, store design, construction, and launch
. - Establish a
data-driven site evaluation framework
to identify high-traffic, high-ROI locations. - Build strategic partnerships with landlords and commercial developers, securing competitive terms and support.
- Drive expansion efficiency — targeting scalable, high-quality growth beyond the current store base.
3. Retail Operations & Performance Management
- Build a
standardized retail operation system (SOP)
covering VM (Visual Merchandising), customer service, and staff training. - Oversee daily operations and optimize key business metrics such as sales per square foot, conversion, footfall, and repeat purchase rate.
- Lead and develop cross-functional teams in
Store Development, Retail Operations, and Store Design
with clear accountability and KPIs. - Continuously analyze data to refine retail strategies, ensuring the retail channel contribution toward revenue.
Qualifications & Experience
1. Professional Background
- 8+ years in retail management, with at least 3 years in a
Head of Retail / Retail Director
or equivalent leadership role. - Proven success in
retail expansion
within the US or European markets - Experience in
premium / lifestyle / consumer brands
preferred; exposure to omnichannel (offline + eCommerce) models a strong plus. - Solid understanding of global retail ecosystems, local regulatory environments, and customer experience trends.
2. Core Competencies
- Strategic Thinking:
Able to design and implement scalable retail strategies balancing rapid growth and sustainable profitability. - Resource Integration:
Extensive retail network and resources — across real estate, construction, operations, and retail talent pools. - Financial Acumen:
Strong command of cost control and ROI optimization across the store lifecycle. - Leadership:
Exceptional team-building and people leadership skills with experience managing cross-regional, multicultural teams.
3. Additional Requirements
- Proficient in
English
(written and spoken);
Cantonese or Mandarin
proficiency is a plus. - Passionate, execution-oriented, and comfortable with global travel and cross-time-zone collaboration.
- Prefer candidates from established global retail brands or fast-scaling retail concepts.
Key Impact
- Drive the brand's physical retail business from foundation to scale.
- Build a global retail infrastructure to support long-term brand value and international market growth.
- Enable an integrated
online–offline growth model
, delivering a seamless omnichannel brand experience.