About Vita Green Group
As a part of Vita Green brand portfolio, Oh Herb, we're not just selling supplements—we're revolutionizing the wellness game. We believe feeling good should be simple, joyful, and accessible. Our potent, dropper-formula supplements like Lion's Mane and Cordyceps blend ancient herbal wisdom with cutting-edge science to help modern minds and bodies thrive. We're a small but mighty team looking for a wordsmith and trend-whisperer to be the voice of our brand.
Position Overview
As our Senior TikTok Content Strategy Specialist, you'll
- be the architect of our brand's story and connection point with our community.
- own the content universe for Oh Herb on TikTok and Shopify, transforming powerful ingredients into compelling narratives that drive culture, conversation, and conversion
What You'll Be Doing
- Develop our brand voice and create thumb-stopping, platform-native content (scripts, captions, stories) that makes complex health topics simple, relatable, and shareable for our TikTok and Shopify audiences
- Own the content calendar. Ideate and execute data-informed campaign and "seedling" strategies that tap into user needs, product USPs, and cultural trends to grow our community and sales
- Go beyond vanity metrics. Dive deep into analytics (engagement, conversion, VTR) and competitive intelligence to constantly test, learn, and iterate on what works. Your insights directly shape our strategy
Requirements
Who You Are
- A Bilingual Storyteller You have 1+ years of experience crafting killer content and understand the nuanced differences between Chinese and American social media landscapes. Proven experience in the wellness/supplement space is a massive advantage
- A True Digital Native: You don't just use TikTok, you understand it. You live and breathe internet culture, memes, and trends, and can predict what's going viral next. You're obsessed with what makes content tick
- Data-Curious & Proactive: You're creatively driven but also logically minded. You love using data to uncover insights and aren't afraid to propose and test bold new ideas
Bonus Points If You
- Have a portfolio of TikTok videos that actually performed well
- Understand the basics of Shopify content and SEO
Benefits
Why Join Us
We value your professional and personal growth - fostering a positive work culture is our priority. Here, you'll find more than just a job, you'll discover a genuine opportunity to thrive.
- Be part of a forward-thinking company dedicated to health and wellness
- Engage in pioneering projects that push the boundaries of innovation
- Opportunities for professional growth and development
- Causal wear every day
- Collaborate with a talented and diverse team
- Work in a relaxed, upbeat environment