- Globally well-recognized corporation in premium consumer goods industry
- Comprehensive benefits package
About Our Client
This is a well-established organisation within the FMCG industry, recognised for its hostorical brands in spirits industry.
Job Description
- Lead the implementation, management, and optimization of a consumer-facing CRM system.
- Design and operate a loyalty program that reflects premium brand values and enhances customer engagement.
- Integrate CRM and loyalty features into WeChat Mini Programs in collaboration with internal and external stakeholders.
- Drive seamless online-to-offline integration across retail, events, and product experiences.
- Develop personalized member journeys, offers, and rewards to boost acquisition, engagement, and retention.
- Monitor key performance indicators (e.g., member acquisition, redemption rate, CLV) and generate actionable insights.
- Support VIP sales teams with CRM tools to elevate clienteling and high-touch service.
- Prepare for CDP (Customer Data Platform) implementation by assessing infrastructure and integration points.
- Ensure full compliance with data privacy regulations and secure data handling practices.
The Successful Applicant
Qualifications
- Bachelor's degree in Marketing, Digital, or a related field.
- Proven experience managing CRM systems in luxury sectors such as fashion, hospitality, or premium consumer goods.
- Strong analytical mindset with the ability to interpret data and drive performance.
- Excellent project management and cross-functional collaboration skills.
Preferred Skills
- Familiarity with digital-to-physical integration strategies.
- Knowledge of China's data privacy laws (e.g., PIPL).
- Experience designing high-end member journeys for affluent Chinese consumers.
- Proficiency in deploying CRM platforms and tools.
- Workable English communication skills.
What's on Offer
- Comprehensive benefits package to support your well-being.
- Generous holiday allowance to maintain a healthy work-life balance.
- Opportunities to work in a global organisation with a focus on innovation.
Take the next step in your career by applying for this exciting CRM Manager role today.
Contact: Florence Wang
Quote job ref: JN