Beijing (Hybrid — minimum 3 days in office)
Are you ready to design marketing campaigns that effectively adapt to the evolving digital landscape in China? Can you turn insights into action, delivering measurable results that drive awareness, engagement, and conversion? Do you want to see your work directly impact the growth of a globally respected professional body?
Join CFA Institute as our
Marketing Campaigns Manager, China
— a unique opportunity to shape and deliver integrated marketing campaigns that connect with candidates, members, and institutions across one of our most dynamic growth markets. In this role, you'll operate hands-on across China's leading digital platforms, helping to drive awareness, engagement, and conversion for the learning programs of CFA Institute.
What You'll Do
- Plan and run integrated, full-funnel marketing campaigns across China digital channels (WeChat, Weibo, Xiaohongshu/RedNote, Zhihu), website, email/SMS, SEO/SEM, and paid media to drive measurable results.
- Manage website content and optimisation, ensuring alignment with campaign goals and brand standards.
- Localise global campaigns for China—building targeted content and activations that resonate with local audiences.
- Set KPIs, track and analyse performance across web, search, social, and email; translate insights into rapid optimisation and clear reporting.
- Generate market and competitor insights, pilot new tools, and establish best practices that scale.
What We're Looking For
- 5+ years' hands-on digital marketing experience in China with owned campaign execution across social, website, and paid activation.
- Bilingual proficiency in Mandarin and English, with the ability to craft clear, compelling marketing copy.
- Proven experience managing China's leading social media platforms — WeChat, Xiaohongshu/RedNote, Weibo, Zhihu — as part of integrated campaigns.
- Proficiency with marketing tech and analytics (e.g., Salesforce CRM; Google Analytics/Adobe Analytics; conversion tracking); familiarity with AI-powered tools (chatbots, predictive analytics, marketing automation, programmatic).
- Solid understanding of financial markets and a genuine interest in finance; experience in BFSI/asset management or education/edtech within an MNC is ideal.
- Strong project and stakeholder management: comfortable collaborating across matrix/global teams, prioritising effectively, and delivering to quarterly targets.
- A collaborative, proactive approach with excellent interpersonal skills and resilience.
Why Join Us
- Shape the go-to-market for a prestigious global brand in a pivotal growth market, including flagship programmes and certificates (e.g., Sustainable Investing Certificate, newly launched Principles of Sustainable Investing Certificate in Chinese, etc).
- High ownership, tangible impact: run integrated campaigns end-to-end and see your work drive real outcomes across awareness, engagement, and conversion.
- Work with supportive China and global teams, learn fast, and build a portfolio of measurable wins with access to modern tools and analytics.
At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: CNY 480, ,000 per year. All salary ranges are subject to adjustment based on experience, education, location and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 5% employer contribution to a pension plan, and a comprehensive medical benefits package.
About CFA Institute
CFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employees' well-being, offering industry-leading benefits like:
- Comprehensive health coverage for you and your family
- Generous leave and time off
- Competitive retirement plans
- Flexible work options
- Wellness, education, and support programs
If you feel this opportunity could be the next step in your career, we encourage you to click "Apply" and complete our three-minute application.
Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.
Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply. Only those selected for further consideration will be contacted.
We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.
If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to
noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.
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