Senior Brand Experience and Strategy Consultant

JOB DESCRIPTION | Senior Brand Experience and Strategy Consultant

ABOUT MADJOR

MADJOR is the Labbrand group's experience agency. Our mission is to help clients deliver signature brand experiences that effectively build long-term brand differentiation. To do so we combine our capabilities in online and offline experience design around strategy, innovation and communication.

Our client base includes companies such as Marriott, Loro Piana, Sigma, Changan, Midea, Solbar, Teijin, etc. We design and deliver holistic brand experiences that connect strategy with execution. Our work covers lifestyle/industry insights, workshop facilitation, new product/service design, special design and communication planning, and digital platform design. We bring ideas to life that deepen engagement across every touchpoint.

POSITION DESCRIPTION

As the Senior Brand Experience And Strategy Consultant of MADJOR, you are based in our Shanghai headquarters and report to the lead of Madjor team. You will be in charge of carrying out Labbrand Group's vision of systematic brand building by planning and executing strategies for brand expression across offline and online channels. You will create meaningful brand expression strategies through systematic analysis and inspired creativity. You will work directly with top local and international clients across all industries to bring their brand to life and support business development through top quality brand expression. Working with a skillful and multicultural team, you will be enabled to deliver excellence.

Through your journey in Labbrand Group, you will become a brand expert in tune with the latest state of the art in the branding field.

MAIN RESPONSIBILITIES

Project Excellence I We see beauty in each project: we aim to make every human and enterprise uniquely brilliant and beautiful, how about you?

• As a strategist, contribute to create strong campaigns, user experience and new services for our clients both at the national and global level.
• Conduct research to better understand customers' behavior, competitor practice, brand experience principles.
• Gather the necessary insights to build content and communication strategies, communication planning; impactful UX assessments and reports; design and animate workshops with our clients to unlock innovations, etc.
• Bring the ideas to reality: execution of project and project management responsibility.

Client Engagement I We build journey with clients, guide them through unique, various and exciting projects. Are you ready to build a new journey, too?

• Collaborate with Business and Account Management team to activate existing clients and develop new clients.
• Involve in digital project proposals preparation, attending pitch meetings and presentation meetings.
• Support Business and Account Management team for account management. Communicate with client, during and after project completion to enhance client loyalty.

Thought Leadership I You will become a brand expert in tune with the latest state of art in the branding field.

• Contribute to our intellectual leadership efforts through articles and other content creation.
• Be curious and keep yourself informed about all latest trends in brand strategy and creative to bring this to the team and enrich our work.
• Be able to act as a thought pioneer and push forward new tactics, new frameworks and methods for brand expression for communication, user experience and innovation when needed.

Team Development I You have the opportunity to experience freedom to explore and embark on new territories, shall you take it?

• Work across specialty and be a source of inspiration for the entire MADJOR team
• Share the latest trends of digital planning strategy to the team on a regular basis
• Sensitive on social planning buzz with own insights, and initiatively share with the team the trends, knowledge and insights.

Note: this responsibilities list is non-exhaustive.

REQUESTED COMPETENCIES

• Bachelor's degree or above, major in Marketing Management, Public Relations, or related field is a plus
• 3-4 years of brand strategy experience in brand consultancy OR client side experience working on large scale marketing or digital marketing projects
• Excellent in English reading, writing and speaking and PPT skill.
• Proven track record of successfully managing complex projects
• Proven experience in brand communication planning.
• Strong sense of accountability and responsibility with integrity and trust
• Progressing autonomously and outstanding in updating knowledge and skills
• Collaborative sense Cross Cultural Sensitivity with proficiency in English as well as Mandarin
• Ability to balance multiple projects simultaneously and thrive in a fast-paced environment
• Curious and like to experiment and tinker with different projects. You are always trying to learn more to stay ahead

LIFE AT LABBRAND GROUP

At LABBRAND Group, you are inspired and enlightened to find your passion and strength to build a humanized world by mastering branding.

You get the freedom to explore and embark on new territories.

Consultants have the annual job rotation opportunity to experience the ecosystem of branding.

BU Directors have the opportunity to be exposed to the 2nd BU to strengthen their leadership and inspire more Labbrandians.

You also have the opportunity to work in other global offices to experience different culture.

Our well-equipped learning platform support your self-growth anywhere and anytime.

You are enabled as a brand expert
to be in tune with the latest state of the art in the branding field. You will find inspiration to be switched on, on tune with the trends and always learning.

You are access to trendy magazine subscriptions and global top trainers to be in tune with the latest state in branding field.

You always learn from thought leadership of BU directors setting new standards with authority.

You experience our CSR and branding methods used to amplify ideas to change the world.

You will experience the quality of life and you will be inspired to discover the past, current and the future.

You are access to exhibitions/events to gain inspirations.

You experience a number of selected residences, homes that embed our values of design and experience during business travel.

Well-being and Health is a focus, you will have inclusive monthly cultural lunches, quarterly fine wine & spirits tasting and yearly outing.

We pursue excellence of a team, you will work with caring directors and for the leading and rising brands.

We provide clear and substantial salary progression at entry level.

You will work with the best team on leading and rising brands to pursue excellence.

You will be rewarded quarterly performance bonus to recognize the excellence team work.

Our transparent and accessible management gives clarity of the path forward.