Sr. Manager, Hospital Marketing

该职位来源于猎聘 Company Description Advancing minimally invasive care —is the passion that drives us at Intuitive.

As industry pioneers, we pair ingenuity with intelligent technology to make a difference in the world.

For more than 29 years, we have developed new, minimally invasive surgical platforms and future diagnostic tools to help solve complex healthcare challenges around the world. As pioneers, we are not afraid to challenge the status quo and attempt what others view as impossible.

We actively invest in our people to support their growth and contribution.

Among our team, mutual respect, inclusive practices, and diversity of thought are necessary — we believe a great idea can come from anywhere. At Intuitive, we are doing work that matters — our outstanding team has dedicated their life's work to expanding the potential of physicians, so their patients get back to what matters most. Join a passionate team that is committed to making a difference for our customers, surgeons, and their patients around the world. Together, we will advance the world of minimally invasive care. Primary Function of Position This role is responsible for defining, building, and executing strategies targeting hospital and care team leaders in China. The objective is to develop the market towards multi-system installations and integrate digital/data products into existing hospital accounts. This position will focus on understanding hospital executives' objectives, motivations, and concerns regarding surgical programs, and aligning Intuitive's ecosystem of products, training, and services to meet their needs. The aim is to enhance the perception of Hospital leaders and secure their commitment to establish or expand their da Vinci programs by adding more systems, specialties, and integrating Intuitive's digital and data ecosystem products. Collaboration with other Asia marketing teams and cooperation with enabling functions teams within the country is essential. Roles and Responsibilities

• Seek to understand the objectives, motivations, and concerns of hospital leaders in China across key segment customers.
• Develop China-specific value messages and communication assets intended for different hospital leader personas to increase their dV ecosystem appreciation and adoption.
• Collaborate with other China marketing and sales teams in the scalable execution of regional and local tactics including Hospital Executive KOL development, reference stories, and hospital executive events via in-person and digital channels.
• Coordinate with Asia Hospital Marketing in exploration, definition, creation, and dissemination of analytics and data-based stories (ex: QTI, CHA, BAM) for hospital and care team leaders.
• Collaborate with select sales leaders to engage the top 10% Tier 1 accounts in China for discovery, development, and implementation activities to increase the adoption of Intuitive products.
• In partnership with clinical sales and capital sales teams, develop messages and solutions addressing competitive challenges to distinguish Intuitive and da Vinci brand value from competitors.
• Engage third-party channels or related societies to disseminate Intuitive and dV brand and value messages to hospital audiences.
• Capture voice-of-customer (VOC) from hospital leaders and stay abreast of hospital industry and digital healthcare trends in China. Communicate this VOC and hospital trends to corporate teams to shape future Intuitive/Intufosun product, education, service, or data analytics offerings within the dV ecosystem.
• Lead comprehensive analysis of hospital stakeholders (executives, care team, marketing, and finance leadership).
• Conduct detailed assessments of customer insight and hospital segment perspectives on the clinical and economic value of da Vinci Surgery.
• Support the development of hospital reference sites and/or audience Key Opinion Leaders to educate others on the value of Intuitive's product offering and ecosystem.
• Build, optimize, and scale global Quantify the Impact (QTI) strategies to highlight economic and clinical impact, program optimization, and market expansion opportunities for key customers including surgeons, hospital administrators, and health system executives.
• Partner with other marketing partners to implement value messaging and proof points at key conferences, including robotics symposia, executive sessions, epicenter case observations, booth presence, and webinars.
• Collaborate with the market research team to conduct customer market research and provide appropriate insights to the sales force and customers. Requirements:
• Bachelor's degree in life science or business discipline; MS, MBA, or higher degrees preferred.
• Minimum of 10 years of marketing and/or business management experience in a therapeutic medical device, surgical, or pharma company.
• A minimum of 3 years of experience working with hospital executives, administrators, and decision-support functions within hospitals and health systems.
• Proven track record of collaboration within a highly matrixed organization where business partners span commercial and operations functions in different countries.
• Demonstrated ability to effectively position and message products or services both internally and externally.
• Strong presence and engagement abilities, demonstrating sound reasoning and concise communication as a storyteller.
• Proven success in executing against quarterly and annual plans, driving customer awareness and adoption. A self-starter.
• Proven ability to position and message products/procedures effectively and develop strong sales support to drive product/procedure adoption.
• Demonstrated capability to work creatively amidst competing priorities to deliver high-impact marketing programs on-time and within budget to support overall marketing strategy and business objectives.
• Ability to solve open-ended problems and work cross-functionally to implement initiatives.
• Entrepreneurial, collaborative, creative thinker with excellent project management skills and ability to prioritize and plan.
• Excellent verbal/written communication and presentation skills, team building, and interpersonal skills to work across multiple constituents.
• Ability to travel up to 50%.