该职位来源于猎聘 We are an assembly of data, talent and technology.
When you become part of Assembly, you become part of a global community of digitally-led experts – with 1,500 people in over 20 countries and 30 office locations around the world. We pride ourselves in our global thinking, matched by a specialized local approach that enables brands to understand, engage and move consumers anywhere they are. The fundamental objectives of the Digital Manager are to support the agency with:
- Lead the project management for social media (WeChat, Red,Douyin, etc) and search (Baidu) including campaign launch, daily operation and post buy
- Management of client budgets, through planning, optimisation, and review.
- Ensuring planning processes are followed to produce best in class media plans. Take a strategic approach to ensure that the client/ KPI's are reached or exceeded.
- Manage and motivate team members, share planning knowledge and develop their skills to ensure a high standard of output.
- Lead the management of the client relationship for the paid media (search/social/display) business whilst supporting the client servicing team to deliver cross channel excellence
- Leverage industry reporting tool and systems to dig out market trends or insights and be proactive to see how to use digital media to drive for client's business growth
Requirements
- 3+ years' experience in performance marketing, managing a multi-channel with case studies of success with both direct response and brand campaigns.
- To understand the importance of attention to detail in all outputs and ensure that account processes are adhered to.
- A good understanding of the strengths/weaknesses and core metrics of all media channels and hands-on experience in paid media interface operation
- To be able to produce informative and inspiring client needs, such as competitive analysis, status reports and media recommendations
- A proactive mindset to grow the client business and have experience in cultivating and managing junior members to grow
- Chinese native with fluent English