Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.
About The Role
The role
Digital, social and data value acceleration director will lead the team in charge of driving enterprise digital full funnel diagnosis & analytics, build fit for future digital social, KOL capabilities, and pilot fit-for-future new data tools, applications and products based on business needs to optimize full funnel excellence, as well as on trend of external developments.
Key Responsibilities
- Delivery of enterprise digital full funnel diagnosis as key business/brand/A&P effectiveness and efficiency excellence enablers for stakeholders (Category GM, Finance, MKT & Ecommerce Head, etc.) with insight & opportunity & watch outs.
- Develop, Optimize and Evolve enterprise social and KOL planning, intelligence, tracking, enabling tools/guidance, and partnership ecosystem to drive social effectiveness and leadership across all categories.
- Delivery of short/ long-term data value acceleration strategy and implementation roadmap with use cases based on business requirements and external opportunity assessment, with resource identification & alignments.
- Bring in external best practise, Identifying, Building and Rolling out x-category learnings to dial up capabilities and embed data value learnings.
- Establishment and evolvement of Consumer Data strategy, and application plan.
Qualifications And Skills
- Bachelor Degree and above, Management Trainee profile preferred. MBA is a plus.
- Digital/Social/Brand Marketing + Media/Research/Consulting experience is preferred.
- Candidate with Hands on Experiences managing Digital social or Digital commerce spending in Marketing or digital team from Beauty, Top FMCG or top ranking MNC brands in Douyin, is preferred.
- Passion in Digital, digital savvy with deep social knowledge and understanding of complex China digital & social commerce landscape. Visionary with Strategic thinking, good problem-solving skill with logic, expertise in data & analytics.
- This role needs to have strong business acumen, deep understanding of brand marketing with consumer insight, solid digital full funnel experiences esp. expert knowledge level on the "Interest" funnel - Social, and deep understanding of digital/social/D-com platform to identify brand digital effectiveness optimization opportunities
- Proven skills of stakeholder influence with excellent communication skill across matrix organizations in China local level and regional level
- manage a high degree of complexity across diverse markets in changing environment. Ability to drive and enable change
- Proving skills of project leadership, Leading by practices, track record of building high performing team.
- Language proficiency both in English and Chinese, Good presentation in English.
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Important note to candidates:
The Haleon recruitment team will only contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We'll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.