Job Description:
- Responsible for planning and executing Amazon DSP advertising strategies, including strategy formulation, campaign launch, performance monitoring, optimization, and regular client review meetings.
- Execute advertising plans: budget and cost control, performance optimization, and accountability for client campaign results.
- Analyze advertising data to optimize performance by examining traffic, strategies, audience, and creatives. Provide clients with data-driven insights on campaign strategies and new marketing opportunities.
- Collaborate with the sales team to pitch clients, develop pre-campaign advertising proposals, and support client acquisition.
- Liaise with clients to collect requirements, explain campaign performance, and provide optimization recommendations.
Requirements:
- Bachelor's degree or above in advertising, international trade, STEM, or related fields. Fluent English as a working language.
- 2+ years of advertising delivery experience, with brand clients or Amazon sellers service experience as a plus.
- Familiar with cross-border e-commerce platforms (Amazon preferred) and data sensitivity. Strong analytical skills to derive insights and craft proposals.
- Quick learner, innovative, highly efficient, and team-oriented with excellent communication skills.