The Digital Director, North Asia requires strong vision, exceptional organization skills and people-oriented character to connect multiple stakeholders. This role reports to the General Manager North Asia and operates as part of Aesop N. Asia Management Team for driving the overall digital performance across all N. Asia market in its digital business in or 3rd party marketplace.
Main Responsibilities
- Shape, refine and align the regional digital strategy inclusive of all Digital Channel with align to the Brand DNA
- Define the customer journey and experience with regards to online shopping, unboxing and omni-channel experience.
- Responsible for e-commerce P&L and financial performance with ensuring the right balance of brand aesthetic, revenue growth and profitability.
- Proactively identify and articulate business opportunities by staying ahead of regional trends and market dynamics.
- Immense collaboration with key partner include DMI, Corp CDMO, CMO, CGO, Local Lux, ZONE Digital IT to maintain a growth-oriented trading and enhancement plan for and 3rd party channel.
- Drive the regional / local calendar to maximize the global campaign but also create newness with local moments
- Collaborate closely with Creative Team for supporting the local initiatives for driving engagement and conversion activities in and marketplace.
- Smoothen the process with Marketing, FA, Creative, Buycoor and agency to ensure an efficient merchandising practice is on place
- Drive the o+o strategic roadmap in the Zone while ensuring alignment with business and IT with identifying right resources to roll out.
- Frame and gatekeep the local digital activities with brand aesthetic alignment, performance tracking and profitability considerations
- Work with group to upskill the team's digital capabilities. Attract and retain the best digital talent for long term business growth
- Drive the customer care roadmap for elevating the omni-channel service and integrate it as part of the customer journey for Aesop signature instore experience
Key Experience, Knowledge & Skills Required
- 10-12 year experience in Ecommerce, Digital Marketing & omni-channel experience with 5 years of management experience
- Experienced in multiple operating platforms (including Sales Force Commerce Cloud, Shopify, Tmall, Kakao Gift, LINE Gift.
- Excellence in stakeholder management skills under matrix reporting organizations with good influence skills.
- Highly organized with the ability to prioritize and manage multiple tasks with a sense of urgency and calm
- Experience for working in luxury, beauty or fashion brand with passion in beauty products
- Strong sense of brand aesthetics
- Strong ownership and result-oriented person
Interfaces
Internal – Local: Brand GM / Retail Ops / Marketing / Supply Chain / Finance / Wholesales / Luxe Division Digital
ZONE: Digital / Marketing / Supply Chain / Wholesales / CDMO / CGO / CMO / Data
Global: DMI Digital/ DMI Customer Care / DMI Marketing
External – Agency / Marketplace
Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organisation. We actively encourage everyone to consider becoming a part of our journey.