Overview
We are looking for
entrepreneurial candidates who are open to relocating to Guangzhou, China
, to take on a pioneering leadership role in building a
new health-focused consumer brand
for the Southeast Asian market.
This is a rare opportunity to lead a startup-style business within a well-established global health enterprise, driving brand creation, market entry, and growth from the ground up.
About the Client
Our client is a leading health and nutrition company committed to science-based innovation and global market expansion. With a strong track record in consumer wellness, the organization is launching a new initiative focused on Southeast Asia — developing locally relevant products that meet regional needs and preferences.
Role Overview
The
Regional New Brand Lead
will be responsible for incubating and growing a new consumer health brand in Southeast Asia. This includes developing the product concept, leading market entry, and establishing a full business operation with support from the company's core functions.
Key Responsibilities
- Lead the
end-to-end development
of a new brand and product line tailored for the Southeast Asian market. - Present and refine your
own business or product concept
within the health-related space (e.g., functional foods, beverages, or wellness products). - Build and manage a
dedicated business team
responsible for marketing, product, and sales. - Collaborate with internal departments such as Supply Chain, R&D, and Marketing to execute the business plan.
- Develop and implement a
localized go-to-market strategy
that aligns with consumer insights and regulatory requirements. - Report directly to
senior management
, presenting business plans, market validation, and growth milestones.
Required Qualifications
- Must be fluent in Mandarin.
- Willing to
relocate and work on-site in Guangzhou, China
. - Proven
entrepreneurial or brand-building experience
, ideally within health, nutrition, or FMCG sectors. - Strong understanding of
Southeast Asian consumer markets
, both online and offline. - Manager or Director-level
experience with strong strategic and execution skills. - Demonstrated
resilience, creativity, and ownership mindset
in business incubation or new market development.
Preferred
- Experience in
building or leading cross-border brands
. - Familiarity with
digital-first or e-commerce-driven business models
. - Background in
new product development
or regional brand management.
Interview Process
- HR Screening
- Business Plan (BP) Preparation by Candidate
- Two Rounds of Senior Management Interviews
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