该职位来源于猎聘 负责策划并执行各类市场推广活动,和门店分层&POSM管理。 协助提升品牌在零售终端的影响力, 增强市场覆盖度,并通过线上线下整合营销策略促进销售增长。 该职位要求具备优秀的市场推广策划、 执行与数据分析能力,同时需与全国销售团队紧密合作,确保推广效果的最大化。 Responsible for planning and executing comprehensive marketing campaigns, managing store segmentation strategies, and POSM (Point of Sale Materials). Enhance brand visibility at retail touchpoints, expand market coverage, and drive sales growth through integrated online and offline marketing strategies. [价值主张提炼]
- 深入分析市场需求与客户痛点,提炼产品的核心利益点(如解决特定问题、提升效率等),形成差异化价值主张,参与产 品定位 [产品定义与规划]
- 与产品企划配合将市场洞察转化为具体产品规格(参数、质量、包装等),参与产品开发决策,确保产品设计符合目标用户需求 [市场策略设计]
- 制定定价策略、推广路径及全年营销目标,结合竞品分析和消费者行为研究,规划品牌长期增长方向 [推广活动执行]
- 策划线上线下促销活动、展会参展、广告投放等,提升品牌曝光度与用户认知 [销售工具与培训]
- 为销售团队提供产品话术、演示方案、竞品对比手册等工具,并组织培训确保销售精准传递产品价值 [跨部门协同]
- 联动市场部制定推广计划,协同运营/客服优化服务流程,支持销售目标达成 [市场反馈收集]
- 监测客户满意度、竞品动态及行业趋势,通过销售报告、用户调研等渠道获取反馈 [业绩复盘与策略迭代]
- 分析销售数据(如转化率、区域表现),评估营销活动效果,驱动产品改进及策略调整 [经验]
- 5年以上市场推广工作经验,能够独立策划并执行市场活动,具备优秀的沟通技巧及团队协作能力 [技能]
- 有区域市场或中央市场部的执行能力和经验 (例如:全渠道市场活动的执行能力)从客户反馈和市场趋势中,自主总结提炼成功案例和大规模推广
- 数据敏感,能够迅速捕捉市场变化并做出决策
- 较强的领悟力、团队精神,能够承受工作压力
- 熟练使用Excel、PPT等办公软件,具备较强的数据收集与分析能力 [教育]
- 市场营销、广告传播、工商管理等相关专业,本科及以上学历
- 英语听说读写熟练,可作为工作语言,能够在工作中自如使用,同全球总部沟通 [其他]
- 市场洞察力:精准识别客户需求与竞争差异点
- 策略落地能力:平衡长期品牌建设与短期销售目标
- 协作能力:串联产品、销售、运营等多部门资源 [Value Proposition Development]
- Deeply analyze market needs and customer pain points, define differentiated product value propositions to guide product positioning [Product Definition & Planning]
- Translate market insights into detailed product specifications, ensuring alignment with user demands [Market Strategy Formulation]
- Develop pricing strategies, promotion channels, and annual marketing targets, shaping long-term brand growth plans [Campaign Execution]
- Plan and execute online/offline promotions, trade shows, and advertising to enhance brand exposure and customer recognition [Sales Tools & Training]
- Equip sales teams with product highlights, communication scripts, competitive comparisons, and targeted training [Cross-functional Collaboration]
- Partner closely with marketing, operations, and customer service teams for integrated marketing execution [Market Feedback & Analysis]
- Monitor customer satisfaction, competitor activities, and industry trends to inform strategic decisions [Performance Review & Optimization] Regularly assess marketing performance metrics, refining strategies for continuous improvement Requirement
- Bachelor's degree or above in Marketing or related fields
- Minimum 5 years in marketing campaign planning and execution
- Strong analytical skills and data-driven decision-making capability
- Fluent English proficiency, excellent cross-team communication