Job Responsibilities:
- Develop and implement a high-impact direct e-commerce strategy to grow revenue via the WeChat Mini-programme and other booking platforms.
- Drive sales through digital tools and platforms such as WeCom, Douyin, and RED to enhance customer engagement and loyalty.
- Manage the regional e-commerce budget, ensuring strong return on investment and performance against targets.
- Identify and develop new sales channels to expand market reach.
- Collaborate with digital marketing, sales, and hotel teams to align commercial strategies.
- Analyse key performance indicators (KPIs) and provide actionable insights to optimise channel performance.
- Stay ahead of digital trends and consumer behaviours in Mainland China to seize growth opportunities.
Job Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- At least 7 years of proven experience in e-commerce, digital marketing, or revenue management, ideally in hospitality or travel.
- Deep knowledge of China's digital ecosystem (e.g., WeChat, WeCom, Douyin, RED).
- Strong analytical skills for data-driven decision-making and budget management.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Business English proficiency required; Cantonese is an advantage.
- Based in or willing to relocate to Shenzhen, with regular travel to our Hong Kong Head Office.
We offer attractive remuneration package to the right candidate. Please click "Apply" to submit your full resume to the Human Resources Department.