该职位来源于猎聘 1, Lead Marketing strategy including, menu innovation plan and communication& promotion plan: a, Menu innovation plan including, product platform strategy, product optimization, and NPD launch b, Promotion plan including online platform/CRM/HD promotion, coupon distribution, etc c, Communication plan including 360 campaign deployment (creative campaign, media plan , PR plan) 2, Lead Post Review for NPD launch and market test Raise brand awareness and brand health by launching NPD campaign and be consistent with brand tone & manner