该职位来源于猎聘 Responsiblities Influencer Engagement
- Build & grow relationships with key, senior level media/influencers
- Identify global, local macro changes & social communication trends; scan good opportunities and engage influencers to meet client needs on their communication strategy and tactics
- Conceive & tell strategic stories apart from client business milestones
- Manage junior level staff on global influencer processes & trends Digital & Social Media Acumen
- Identify & drive digital/social media strategies; either standalone or as elements of communication plans
- Articulate emerging media platforms & if/how they meet client's business needs
- Lead clients in understanding the importance of social media engagement Client Engagement
- Provide strategic counsel to key clients & serve as a trusted advisor on clients & competitors
- Manage & grow senior level client relationships
- Assure internal & external stakeholders are aligned
- Negotiate & manage client expectations & satisfaction
- Participate in, and may drive, communication planning Business Acumen & Strategic Thinking
- Develop & execute integrated communication plans
- Participate in budget & resource management & tracking team utilization
- Drive cross-team integration/ collaboration
- Build awareness & showcase capabilities, talent & results internally & externally People Leadership
- Manage career development & performance of direct reports
- Partner with Human Resources to manage employee relations issues
- Manage up & educate senior staff on crisis issues, & client/team satisfaction
- Model & hold team accountable to demonstrating agency values New Business Development
- Assess validity and value of new & organic growth opportunities
- Serve as project manager in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings
- Share industry POV and strong understanding of shifts and opportunities in the competitive agency landscape Inform, educate & influence existing and potential future clients directly on WE value and positioning relative to competing agencies. Qualification Minimum/Preferred Requirements:
- Bachelor's degree in Communications, Journalism, Marketing, Business, Legal, English or related field is preferred, or the equivalent knowledge and/or experience
- 5+ years of experience in integrated communications, preferably in an agency setting; 3 + years of management experience required
- Exceptional China integrated digital campaign experiences with demonstrated capacity of working with multiple KOLs and stakeholders
- A track record of strong strategic capabilities in both developing and delivering against communication objectives
- Minimum 2 years of experience with corporate image, issues/crisis management and strategic communications across multiple audience segments.
- Strong local press relationships to manage story development to increase successful story pitching
- Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel) Additional Requirements:
- High level of analysis and strategic recommendations based on industry knowledge
- High level of initiative; take accountability for role on projects
- Demonstrated creative and strategic mindset
- Has established editor and/or analyst relationships and has proactively placed stories
- Made presentations to groups of all sizes; pitched new business
- Client and business environment:
Customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks
- Experience working globally or with colleagues in multiple locations
- Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
- Strong presentation and consulting skills along with the ability to read, write and speak English.