该职位来源于猎聘 Title: Social Media Supervisor Social media strategy
- Formulate social media strategy in line with brand strategy and business target
- Work closely with internal and external partners in developing social proposals and execution plan based on marketing campaign objectives
- Actively monitor new social media platforms, digital marketing trends and technologies in the industry to keep ahead of competition Social media operation
- Develop monthly social media calendar for owned social platforms according to brand marketing calendar
- Work with social media agency on both daily maintenance and ad hoc campaigns
- Drive high-quality content delivery including global assets and local content creation. Ensure the content cohesive with global brand tonality across all the social media & digital channels
- Liaise with key internal & external stakeholders on campaign assets briefing etc.
- Assist in social CRM & online consumer journey set up KPI & Reporting
- Monitor and report on social performance on a monthly/quarterly/yearly basis to achieve annual KPIs, e.g. followers, viewership, brand search.
- Provide post-campaign reports and all social media related activities analysis
- Insights generation with learnings and implications Others
- Coordinate and implement KOL/KOC seeding projects and follow up performance analysis
- Other marketing communication material translation
- Assist in other IMC campaigns Qualifications
- Bachelor' s degree or above
- At least 5-year experience in social media or digital marketing field. Experience in fashion, beauty, and retail preferred
- Excellence in copywriting skills
- Good fashion and creative sense, familiar with the social landscape in China
- An entrepreneurial spirit, proactive and self-motivated
- Solid communication skills and good team member who believes in collaboration and enjoys discussion
- Good command of written and spoken English and Mandarin