North China Sales Manager – Greater China
Location:
Shanghai or surrounding region (with travel to customer sites and CML locations as required)
Full-Time | Sales & Business Development | Semiconductor Industry
About Cambridge Mechatronics Ltd (CML)
Cambridge Mechatronics Ltd (CML)
is a
cutting-edge fabless semiconductor company
headquartered in
Cambridge, UK
. With approximately
120 employees worldwide
, we are the global leader in
Shape Memory Alloy (SMA) actuator systems
and
proprietary control ICs
. Our patented technology enables
ultra-miniaturised precision motion
in consumer products such as
flagship smartphones
,
wearables
,
drones
, and
medical devices
.
With more than
800 granted and pending patents
, CML is the only company globally to have achieved
nanometre-scale actuation
using SMA wire thinner than a human hair. We collaborate with top-tier OEMs, module integrators, and component manufacturers across the globe, delivering high-performance, scalable solutions for
high-volume production
.
About the Role
We are seeking a
North China Sales Manager
to drive customer engagement, business development, and technical sales support across key accounts in the
North China region
, with a particular focus on
smartphone OEMs
,
module makers
, and
ecosystem partners
located in
Beijing
,
Shanghai
, and surrounding technology hubs.
This role reports into the
Sales Director, Greater China
, and will play a crucial part in strengthening our commercial presence and growing revenue in North China. The successful candidate will have a strong understanding of
semiconductor sales
,
electromechanical component integration
, and experience operating in complex, multi-stakeholder environments.
Key Responsibilities
- Manage and grow strategic customer relationships across North China, particularly with smartphone OEMs, module vendors, and integration partners.
- Promote and position CML's SMA actuator and control IC solutions for new and existing product programs.
- Act as the primary commercial contact for customer project discussions, contract negotiations, and technical deep dives (in collaboration with FAEs and PMs).
- Coordinate closely with internal stakeholders including Product Management, Engineering, and Supply Chain to align on customer deliverables and priorities.
- Track regional market trends, customer roadmaps, and competitive activity to inform CML's commercial and product strategies.
- Support product launches, technology demonstrations, and trade events as required.
Candidate Profile
Essential Requirements
- Bachelor's degree in Engineering, Electronics, Business, or a related field.
- Minimum 5 years' experience in
semiconductor
,
camera module
,
mobile components
, or
consumer electronics sales
. - Strong understanding of the
smartphone supply chain
and design-in process. - Proven track record of
customer management
,
technical sales
, and delivering business growth in the region. - Excellent communication and relationship-building skills in
Mandarin and English
. - Self-starter, able to operate independently and collaboratively within a global team structure.
Preferred Qualifications
- Experience with
actuation, sensing, or motion control
systems. - Familiarity with
fabless semiconductor models
, IC integration, or system-level hardware development. - Background working with
UK-headquartered or international companies
.
Why Join CML?
- Join a fast-growing, high-impact technology leader pushing the boundaries of
precision miniaturisation
. - Collaborate with
world-class engineers, product developers, and commercial teams
. - Work with
top-tier global customers
across a dynamic ecosystem. - Be part of a mission-driven company with a focus on
innovation, quality, and customer excellence
. - Competitive compensation, flexible working, and opportunities for long-term growth.
How to Apply
To apply, please send your CV and a brief cover letter (in English or Mandarin) to