We are seeking a visionary and data-savvy Social Content Strategist to own the social media narrative for our key brand initiatives. You will be the architect of our social content ecosystem, transforming creative ideas into strategic, engagement-driving campaigns. You will not just create content; you will design the "why" and "how" behind it, ensuring every piece of content serves a purpose in building community, deepening fandom, and achieving business objectives. This role requires a unique blend of creative storytelling, analytical prowess, and a deep understanding of platform-native behaviors.
Key Accountabilities:
- Exhibit a strategic, analytical, and creative mindset with extensive experience in brand planning and digital/social strategy development.
- Leverage deep knowledge of Chinese consumer insights and data-driven approaches to generate innovative ideas and inspiration. Translate insights into compelling creative concepts that deliver measurable results.
- Bring expertise in China's digital and social media ecosystem, including platforms such as Xiaohongshu, Douyin, WeChat, and Weibo.
- Conduct deep-dive audience and platform analysis to identify new opportunities for growth and engagement.
- Collaborate with Account Management teams to lead strategy development and partner with Creative teams to produce impactful, results-oriented creative solutions.
What do you need?
- 3-5 years of proven experience as a Social Content Strategist, Social Media Manager, or in a similar role.
- Proactive and curious, with strong investigative and quick-learning abilities.
- A strong portfolio demonstrating successful social campaigns and a deep understanding of what makes content engaging on platforms like Douyin, Red/Xiaohongshu, Weibo, Bilibili, etc.
- Strong analytical skills for interpreting data and deriving insights to inform strategic decisions.
- Excellent presentation skills with proficiency in communicating complex ideas and strategies effectively.
- Bilingual proficiency in English and Chinese, with the ability to write and present fluently in both languages.