该职位来源于猎聘 E-commerce Operations 电商运营
- Primary Responsibility (40%): Responsible for the daily operations of the company's self-owned e-commerce stores including: 负责公司自营电商店铺的日常运营(占比40%),包括
- Monitor and analyse the store's key data and performance daily to ensure the store is on track to achieve Business Plan objectives including sales, price realisation & net case price realisation goals; 每天监控和分析店铺的关键数据和绩效,确保店铺按计划实现业务计划目标,包括销售、价格实现和净单箱价格目标。
- Lead store daily operation and maintenance, review the store and product pages to improve search engine optimisation and store rating; 负责门店的日常运营和维护,监测店铺和产品页面以提升搜索引擎优化和店铺评级
- Lead the optimisation of the consumer journey in the store to ensure the best consumer experience;
负责店铺内消费者路径的优化,以确保优质的消费者体验
- Lead product analysis, promotion plans, competitor and industry analysis, provide insights for further optimisation and support execution for action plans;
负责产品分析、促销计划、竞争对手和行业分析,为进一步优化提供见解,并协助行动计划的执行
- Responsible for end-to-end development and tracking of live streaming operations. 直播业务开放及跟踪
- Lead the day-to-day communication with key stakeholders; 负责跨部门的日常沟通
- Support Operation Teams to ensure smooth B2C order fulfilment.
支持运营团队确保B2C订单的顺利送达
- Primary Responsibility (20%): Management and implementation of e-commerce promotions, including: 管理和推进电商促销(占比20%)),包括:
- Lead the communication with the platforms for information on activities and promotions; 负责平台的沟通以获取促销活动信息和资源
- Plan and monitor promotion performance, provide insights for further improvement plans; 计划和监控促销绩效,为进一步的改进计划提供见解
- Support the Operations Team with the inventory and logistics planning in the run-up to promotions. 协助运营团队进行促销库存和物流规划。
- Primary Responsibility (30%): Implementation of traffic acquisition investments, including: 执行付费引流推广(占比30%),包含:
- Responsible for monitoring and improving daily traffic acquisition via various channels on the platforms, including the paid, free and self-visit channels(TM/JD/DY/rednote); 负责通过平台上(天猫、京东、抖音、小红书)的各种渠道(包括付费、免费和自主渠道)的实时监控以提升日常流量获取
- Support the creation and improvement of artwork including banners, images for traffic acquisition purposes; and 协助以引流为目的的美工制作和优化,包含海报,图片等
- Support contents and video creations and releases on platforms 协助平台推广所需内容和视频的制作和发布 Loyalty Program 客户忠诚计划
- Primary Responsibility (10%): Management of the Customer Service representatives: 管理第三方客服代表(占比10%):
- Perform service quality audit for improving service provisions. 审核及提升客户服务的质素
- Define customer services KPOs and processes control. 制定客服KPOs以及流程管控
- Identify training needs, design training modules, and conduct regular training in respect of operations and service standard. 找出培训需要,设计培训课件,提供与运营及服务水平相关的定期培训
- Co-operate with internal and external functions to complete order fulfilment, achieve customer satisfaction and build relationships with customers; handle customer's enquiries, claims and complaints. 与内外部各部门协作完成客户订单交付,提高客户满意度 , 与客户建立良好关系 , 解答客户提问 , 要求及投诉
- Define customer policy and procedure, continue enhancement based on customer and operation feedback. 界定客户政策及流程,并凭客户及运营反馈,不断提升服务质量 Health, Safety, Environment and Sustainability
健康、安全、环境和可持续性
- Comply with all Health, Safety and Environmental (HSE) legislation, Regulations and Codes of Practice relevant to your work, as well as Delegat Workplace Health and Safety (WHS) policies and procedures. 遵守与您的工作相关的所有健康、安全和环境(HSE)立法、法规和行为准则,以及德醴嘉工作场所健康和安全(WHS)政策和程序 Mandatory 必要条件
- 3+ years relevant experience in a small-medium scale corporate environment,Over 1 year of paid promotion experience. 3年以上中小型企业相关工作经验,3年以上的付费推广经验
- Intermediate user of MS Office Suite, specifically Outlook, Excel, Word, and PowerPoint. MS Office相关产品可熟练操作,特别是Outlook, Excel, Word和PowerPoint
- Demonstrated ability to learn new systems quickly and to train others on systems. 对于新系统有快速的学习能力并且可以有效培训他人
- Written and verbal language skills for business use: Mandarin (Advance) and English (Senior/ Intermediate). 商务用书面和口头语言技能:普通话(高级)和英语(高级/中级)
- Demonstrate a growth mindset by undertaking tasks in response to business needs. 具备发展思维,需根据业务发展需要,完成相应工作 Preferred
优先项
- 2+ years relevant experience in a small-medium scale corporate environment,Over 1 year of paid promotion experience. 2年以上中小型企业相关工作经验,1年以上的付费推广经验
- University Bachelor Degree or above. 大学本科或以上学历
- Passion for wine and/or exposure to the industry within the market. 热爱葡萄酒和/或对行业有过经验
- Intermediate user Adobe products (e.g., Photoshop and Illustrator).
Adobe产品可熟练操作(如Photoshop和Illustrator) Competencies/Values 能力/价值观
- Collaboration and Teamwork: Builds a positive team culture by effectively managing emotions, providing support, and adding value to the team through own contribution. 协作和团队精神:通过有效管理情绪,提供支持并作出贡献,为团队增添价值,以建立起积极的团队文化
- Drive for Results: Achieves personal work goals and objectives through a high attention to detail, using initiative and perseverance. 争取成果的内驱力:通过对细节的高度关注,发挥主动性并保持韧性,从而实现个人工作目标和目的
- Communication: Actively listens and communicates own insights and opinions clearly and confidently, being aware of the needs of the audience.
沟通:积极主动地倾听并清晰自信地传达自己的洞察和意见,并考虑聆听对象的需求
- Learns and Adapts: Takes ownership of development and seeks opportunities to improve while demonstrating resilience. 学习和适应:对于自身发展有自驱力,并主动寻求进步,同时表现出韧性
- Planning and Organising: Plans and prioritises to achieve objectives, monitors progress against deadlines and milestones, and manages time effectively. 规划和组织:计划和确定优先次序以实现目标,根据截止日期和关键节点监测进度,并有效管理时间
- Analysing and Decision Making: Analyses information to make timely and effective decisions, using situational judgement to consider risk.
分析和决策:分析信息以做出及时和有效的决定,利用场景做出形式判断并考虑风险。
- Commercial Thinking: Understands business drivers and identifies commercial opportunities, keeping up to date with industry knowledge. 商业思维:理解生意驱动因素并发现商业机会,实时掌握最新的行业知识
- Innovate and Improve: Actively seeks to identify opportunities to improve business performance, generating and building on ideas aligned to strategy. 创新和改进:积极主动地寻找机会来提高业务绩效,引发和延展释放与公司战略相匹配的想法
Live our values: Promotes our values as the fabric of our culture.
Bring our values to life through own actions.
Use our values to guide behaviour. 践行我们的价值观:宣传我们的价值观,将其看作我们文化的组成部分。通过自己的行动践行我们的价值观。用我们的价值观指导个人行为 ̵ Aim High: Sets and strives for aspirational goals, holds a positive mind's eye, believes they can make a difference. 志存高远:设定并努力实现有抱负的目标,保持积极的心态,相信他们可以有所作为 ̵ Mastery: Works hard and focused to achieve success. Develops every day and consciously strives for continuous mindful improvement. 精
通:设定并努力实现有抱负的目标,保持积极的心态,相信他们可以有所作为 ̵ Winning Together: Is a source of positive energy. Builds strong bonds and collaborates effectively to accomplish objectives. 合作共赢:是正能量的来源。建立牢固的纽带并有效合作以实现目标 About us At Delegat Group we are building a global Super Premium wine company. We believe deeply that it is our people that bring our plans to life, turn our goals into reality, and truly make the difference. We have grown more than twentyfold since 2002, and we aspire to grow even further in the future. We have state-of-the-art wineries and world-class vineyards in the prime grape growing regions of New Zealand and Australia, and we focus exclusively on making the world's most sought-after Super Premium wines and brands including Oyster Bay and Barossa Valley Estate.