Head of User Growth
Company:
Dramabox
Product:
Vertical Short Drama Platform
Dramabox
is a fast-growing short-drama platform delivering premium bite-sized stories to global audiences. We are expanding rapidly and looking for a
Head of User Growth
to lead our global growth strategy across acquisition, activation, retention, and monetization.
What You'll Do
Own & Lead Growth Strategy
- Develop and execute the global user growth roadmap.
- Build and manage a high-performing growth team (UA, CRM, ASO, growth product, analytics).
Drive User Acquisition
- Lead performance marketing across Meta, Google, TikTok, and programmatic channels.
- Optimize creatives, targeting strategies, and CAC efficiency.
Product-Led Growth
- Collaborate with Product & Engineering on onboarding, funnels, and activation.
- Launch growth experiments, A/B tests, and implement viral/ referral loops.
Retention & Lifecycle
- Build CRM strategies (push, email, in-app).
- Improve retention, engagement, and user lifecycle journeys.
Data-Driven Decision Making
- Own growth KPIs, dashboards, forecasting, and analytics.
- Identify opportunities, diagnose performance issues, and drive insights.
Cross-Functional Leadership
- Work with Content, Monetization, and regional teams to align on growth goals and launches.
What We're Looking For
- 8+ years in growth, performance marketing, or product growth (consumer apps preferred).
- Track record of scaling mobile apps (video, entertainment, or gaming is a plus).
- Strong analytical skills and deep understanding of growth funnels.
- Experience running large-scale UA campaigns across global markets.
- Excellent communication, leadership, and cross-functional collaboration.
- Entrepreneurial, fast-moving, experiment-driven mindset.
Nice to Have
- Familiarity with influencer marketing and community growth.
Why Join Us
- Lead growth for one of the fastest-rising short-drama products globally.
- High impact, high ownership role.
- Competitive compensation + performance incentives.
- Fast-paced, international, collaborative environment.