Purpose of Position
- CASETiFY is looking for a Senior Growth Content Photographer to join our Growth Team. The ideal candidate is a hands-on visual creator passionate about crafting social-friendly, high-performing visuals through photography and video. Reporting to the Growth Marketing Director, you will lead photo and video production for ads and social content — bringing CASETiFY's products to life through engaging, trend-aware visuals that drive performance.
Job Description
- Shoot and produce high-quality photo and video assets for performance ads, aligned with brand aesthetics.
- Fulfill the content volume target with quality based on performance marketing ad trends for achieving high ROAS and revenue targets.
- Stay tuned to social content trends (IG Reels, TikTok, etc.) and translate them into CASETiFY's brand tone.
- Create visually compelling setups that highlight product details, features, and lifestyle appeal.
- Handle art direction for shoots: mood board creation, lighting setup, product styling, and post-production retouching.
- Ensure social-first storytelling — short-form video and Reels-friendly compositions that capture attention in seconds.
- Manage studio setup, including lighting, backdrop, and equipment.
- Collaborate with the Growth Creative team to test creative hypotheses and optimize based on performance results.
- Maintain an organized workflow and file system, ensuring content readiness for paid and organic usage.
Requirement
- 3+ years of product photography or videography experience (junior candidates considered).
- Proven portfolio of short-form, social-friendly content — ideally product-centric with lifestyle integration.
- Strong eye for lighting, composition, and styling that enhances brand aesthetics.
- Skilled in Adobe Photoshop, Lightroom, Illustrator, and video tools like Premiere Pro, DaVinci Resolve, or CapCut.
- Familiar with AI tools for background or style generation (a plus, not a must).
- Strong understanding of ad performance metrics and how visuals influence them.
- Ability to work under pressure, stay organized, and communicate clearly in English and Mandarin.