Job Information 职位信息
The Brand Manager manages, builds, and grows our partners' eCommerce activities on Tmall, and other marketplaces. The ideal candidate will be a collaborator - who takes ownership and pride in their work and possesses the core competencies of account management and project management.
品牌经理负责管理、建立并提升我们合作伙伴在天猫、京东及其他电商平台的业务运营。理想的候选人应具备协作者特质,即对工作充满主人翁意识和自豪感,并拥有客户管理与项目管理的核心能力。
To be successful in this role, you will have excellent stakeholder management skills, a strategic and commercial mindset, and a willingness to learn.
在该岗位上取得成功,您需具备出色的相关角色管理技巧、战略性与商业化的思维模式,以及积极的学习意愿。
Essential Duties and Responsibilities 主要职责
- Drive revenue growth on marketplaces across China through a data-driven approach across a portfolio of brands. 通过数据驱动的方法,推动旗下多品牌在中国各大电商平台的营收增长
- Develop and implement the strategy and joint business plan with our brands to create mutually beneficial sales and marketing plans, and owning revenue and profitability growth of each brand partner. 与品牌方共同制定并实施联合商业计划,创建互利共赢的销售与营销方案,全面负责各品牌合作伙伴的营收及利润增长
- Oversee the eCommerce channels' operation and campaign delivery by leading the cross-functional teams. 领导跨职能团队,统筹电商渠道运营与营销活动落地执行
- Conduct analysis of brands performance using multiple data sources and tools on a regular basis to ensure that performance is continuously optimized across all touch points. 定期运用多源数据与工具进行品牌表现分析,确保所有消费者触点持续实现效能优化
Qualifications 任职要求
- Bachelor's degree or above, major in business, e-commerce or marketing. 本科及以上学历,商业管理、电子商务或市场营销相关专业
- 3+ years of hands-on experience in account management, project management, digital marketing, or trading. 3年以上客户管理、项目管理、数字营销或贸易领域的实操经
- Experience in eCommerce or China online marketplace (Tmall, , Kaola, Pinduoduo, Red, etc.) is a big plus while we also appreciate if you have any relevant experience in other marketplaces like Lazada and Shopee. 具有天猫、京东、考拉、拼多多、小红书等电商平台的经验者优先,其他平台(如Lazada、Shopee)的相关经验均可。
- Advanced knowledge of Excel, very comfortable using VLOOKUP and Pivot Tables. 精通Excel,熟练使用VLOOKUP函数和数据透视表
- Great project management, measurement, and planning capability, taking ownership from the start to finish. 出色的项目管理、评估与规划能力,能够对项目从启动到完结全程负责
- Able to work under pressure and manage multiple timelines. 能够在压力环境下工作,并同时管理多个项目时间线
- Independent, highly motivated with a success driven approach. 独立性强,自驱力高,坚持结果导向
- Data-driven and adaptable to change. 具备数据驱动思维,能快速适应变化
- Excellent communication skills in English and Mandarin. 优秀的中英文沟通能力