职位目标
:
依据公司策略、品牌策略及O2O团队策略,结合数字化营销领域知识,配合对医药O2O行业的发展理解,营销工具方面的运用经验,为O2O团队在数字化营销创新、运营方面规划并落地持续迭代的打法。重点围绕医药行业消费者持续提升的即时零售购物场景下的内容创新及人群运营,推动我司产品的品牌认知以及业务的健康成长。
主要工作职责
:
基于不同品牌策略,制定O2O侧的精准营销策略及对应的内容、场景、人群 结合行业最新的数字化营销知识、平台、工具,摸索最适合所管理品牌的投流工具 逐步建立所属品牌的数据银行,提高投放效率及生意转化 围绕消费者行为及O2O平台属性,与跨部门联动,如SMD/MKT/TMK/Sales等通力合作,搭建O2O创新营销体系以及人群运营方案 与品牌相关的营销内容&物料的跨部门沟通,自创物料的创意、设计及制作 上级经理安排的其他相关工作内容
任职条件
:
- 大学本科或以上学历
- 五年以上的市场及数字化营销领域经验,外资及医药工作经验优先
- 了解数字化营销、品牌营销、电子商务渠道的营销模式
- 优秀的内外部沟通能力
- 熟练使用OFFICE操作系统,特别是PPT制作及汇报
- 良好的英语听说读写译能力
Care to join us. Find out what life at Haleon is really like
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Important note to candidates:
The Haleon recruitment team will only contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We'll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.