该职位来源于猎聘 岗位概述 / Role Overview 负责在大中华区(中国大陆、香港、澳门)执行并落地公司营销战略,制定并实施市场推广计划以推动销售线索(leads)和业务增长。 此岗位需与销售、运营及全球市场团队密切合作,通过线上线下整合营销活动提升品牌影响力与市场需求。 The Field Marketing Manager, Greater China, is responsible for implementing marketing initiatives across the region (Mainland China, Hong Kong, Macau). The role develops and executes integrated marketing plans to generate leads, accelerate sales pipeline, and support business growth in alignment with global and local strategies. 主要职责 / Key Responsibilities
- 制定并执行本地市场年度营销计划,推动销售线索及业绩增长; Develop and implement the annual field marketing plan to drive demand and pipeline growth.
- 设计并执行多渠道整合营销活动(线上、线下、社交媒体、电子邮件等); Create and execute integrated marketing campaigns across multiple channels.
- 负责本地活动(会议、研讨会、展会等)的策划与执行,确保ROI最大化; Plan and manage local events, ensuring strong pre-, during-, and post-event engagement.
- 与销售团队紧密协作,推动市场线索转化为销售机会; Partner closely with sales to accelerate pipeline and improve lead conversion.
- 管理本地供应商与代理商,监督活动执行质量与成本控制; Manage local vendors and ensure quality and cost efficiency in campaign execution.
- 负责市场预算规划与费用跟踪,定期报告营销活动绩效及投资回报率; Oversee marketing budget, track ROI, and report campaign performance metrics.
- 推动品牌在大中华区的本地化传播与客户互动,提升品牌知名度; Localize and activate global brand initiatives to enhance visibility in the region. ⸻ 任职要求 / Requirements
- 本科及以上学历,市场营销、传播或商业相关专业; Bachelor's degree or above in Marketing, Communications, or Business-related field.
- 5年以上B2B市场营销经验,有跨国公司或科技行业背景者优先; Minimum 5 years' experience in B2B marketing, ideally in multinational or tech industries.
- 熟悉市场活动策划、数字营销、内容营销与潜在客户生成流程; Strong experience in field marketing, digital marketing, and demand generation.
- 熟练使用营销及销售系统,如 Eloqua、Salesforce、GA、WeChat 等; Proficient in marketing tools such as Eloqua, Salesforce, Google Analytics, and WeChat.
- 优秀的项目管理与沟通协调能力,能同时处理多个复杂项目; Excellent project management and communication skills; able to manage multiple priorities.
- 中英文听说读写流利,能与国际团队高效沟通; Fluent in both English and Mandarin, comfortable working in a global environment.
- 具备预算管理、数据分析与ROI评估能力; Strong analytical and budget management skills with a data-driven mindset. ⸻ 其他信息 / Others
- 需根据项目偶尔在大中华区出差; Occasional travel within Greater China may be required.
- 标准工作时间,如需与海外团队会议,可能需配合不同时区。 Standard working hours, with occasional flexibility for global calls.