Job Purpose:
- Provides strategic guidance to property leadership teams, ensuring each property executes a successful commercial strategy
- Develop commercial talent within the region, drive a culture of performance and collaboration amongst property and regional teams with strong talent pipeline, ensure tools and initiatives are shared and being used by hotel teams, create champions, and lead commercial business reviews and communication
Primary Responsibilities
- Guides each property to ensure a successful execution of their commercial strategy
- Conducts regular and collaborative commercial sessions with property teams, including structured commercial reviews and attendance at revenue management meetings
- Focuses on Managed/Owned network, with an increased focus on top fee contributors
- Regular engagement with SMDL specialists and Operations team to highlight opportunities and performance risks
- Collaborate with SMDL specialists and property teams on action plans to address performance gaps
- Collaborate with property teams to ensure commercial strategies align with Accor regional strategies, and the priorities of the Greater China HUB
- Assist property teams to ensure all relevant regional and corporate SMDL opportunities are maximized with particular focus on Web Direct, Loyalty, Sales and Digital with relevant KPI's
- Lead initiatives to shift the company's segmentation to align with strategic goals
- Ensure all properties work closely with all National Sales teams in the key account strategies, RFPs, MICE, Leisure and accounts in pursuit of new business for key markets
- Ensures consistent use of tools to drive consistency across the region (i.e.Commercial self-audit tool, Commercial Action Plans)
- Proactively support, guide and validate key SMDL vacant positions
- Develop high-caliber talent, anticipate future talent needs and guide plans to address skill and resource gaps
- Collect and support the sharing of market intelligence amongst regional and property teams on commercial opportunities and understand future threats
- Coach and provide guidance on the budgeting and pricing validation process
- To build high value working relationships with internal stakeholders
- Support the Commercial Strategy Ramp Up plan with the DOSM to ensure no delay in key milestones for new openings, re-openings and re-branding properties
- Take an integrated view across all functions of Sales, Marketing, Distribution, Digital, and Revenue and validate pre-opening plans & SMDL budgets
- Be the point of contact for new DOSM's for central support to get ahead of schedule on Commercial plans
- Assist VP Operations in developing relationships with property owners, presentations and effective owner communication to provide reassurance and manage expectations
- Collaborate with cross-functional teams to ensure hub-driven projects are well understood and effectively implemented at the hotel level
Knowledge and Experience
- Master's Degree or equivalent
- Min. 5 years of experience in hotel industry
- Language Requirement: Fluent in Mandarin and English (verbal and written) is a must.
- Strong understanding of Sales, Marketing, Distribution and Loyalty concepts
- Strong understanding of market influences and impacts on supply and demand
- High attention to detail in fast-paced environment
- Strong presentation, negotiating and influencing skills
- Performance focused, with strong analytical skills
- Flexible, able to embrace and respond to change effectively
- A coaching leadership style
- Developed emotional intelligence for effective communication and relationship management
- Ability to work independently with strong initiative in a dynamic environment
- Self-motivated and enthusiastic