Analyze customer needs, current market trends, and potential partnerships from an ROI perspective and drive the product planning process to meet business objectives;
Assess current competitor offerings and seek opportunities for differentiation;
Appraise new product ideas and strategize appropriate go-to-market plans.
Channel Strategy
- Develop and implement channel strategy to support sustainable sales growth including when to work with channel partners vs going direct, defining role of channel partners
- Segment channel partners from a strategic and operational perspective and develop go to market model in accordance
- Conducting business viability assessment including the development program for products and channel partners.
Channel Management
- Perform regular performance review, performance analysis and issue redressal. Be proactive to foresee possible issues and take preventive actions.
- Build & maintain effective and transparent communication flow with Sales team
- Design and conduct training programs to improve the competency level of Sales team
Channel Development
- Identify business opportunities and enlarge market share
- Drive business expanding continuously by innovative initiatives
- Actively track market dynamics including competition situations, customer needs, product evolutions and formulate analysis report to aid business forecast and planning for business decision.
Work extremely closely with the sales team & with multiple departments to drive execution, identification of bottlenecks and interventions to streamline the overall selling process.
Qulifications
- Bachelor degree or above, Business, Marketing or related majors preferred.
- Proven ability to develop product and marketing strategies and effectively communicate recommendations to sales team
- Strong product knowledge background for long-term care medical products, familiar with Allergy testing will be preferred.
- Served over 5 years as Sales, Sourcing or Marketing role for MNC in long-term care industry