该职位来源于猎聘 POSITION SUMMARY This role supports the creation and execution of seasonal and long-term product strategies for the China market. This role translates consumer insights, marketplace trends, and business needs into line plans that are commercially viable, brand-authentic, and locally relevant. Operating as a key partner in the product creation process, the Assistant PLM Manager collaborates across functions to ensure the successful delivery of consumer-right products that drive growth for Columbia China. KEY ROLES AND RESPONSIBILITIES Product Line Planning & Strategy
- Build seasonal line plans for assigned product categories, aligning with China market opportunities and Global direction.
- Incorporate growth drivers, productivity targets, and consumer insights into the line plan to meet or exceed business objectives.
- Translate market, competitive, and consumer research into actionable product strategies that balance brand vision and commercial goals. Product Lifecycle Management
- Manage the product creation process from brief to Go-to-Market, ensuring alignment with seasonal calendars and key milestones.
- Partner with Design, Development, and Sourcing to deliver products that meet quality, margin, and timeline requirements.
- Participate in sample reviews, providing input on design, fit, and cost considerations to optimize the product line. Go-to-Market & Cross-Functional Partnership
- Collaborate with Merchandising, Planning, Marketing, and Finance to ensure clear product positioning and channel readiness.
- Support Go-to-Market deliverables including segmentation plans, pricing architecture, sell-in tools, and seasonal presentations. Operational Excellence & Team Contribution
- Ensure adherence to product calendars, process discipline, and data accuracy across PLM systems.
- Share insights, identify process improvements, and contribute to best practices that improve team efficiency and cross-functional collaboration. JOB REQUIREMENTS AND QUALIFICATIONS
- Bachelor's degree in Business, Merchandising, Marketing, or related field.
- 5–8 years of experience in product line management, merchandising, or related function, preferably within sportswear, outdoor, or lifestyle categories.
- Strong understanding of China consumer, marketplace, and competitive dynamics.
- Proven track record of driving commercially successful product assortments from concept through Go-to-Market.
- Strong analytical and commercial mindset with consumer orientation.
- Proficiency in Excel, PowerPoint, and PLM tools.
- Effective communicator with strong presentation and storytelling skills.
- Highly organized, deadline-oriented, and able to manage multiple priorities.
- Fluent in Mandarin; English proficiency is a plus.