工作职责:
Key Responsibilities
Product campaign development:
- Continuous tracking on product performance and issue identification
- Develop quick action plan with sounds rationale for improvement and align with various parties
- Liaise with regional marketing team on product innovation development
- Develop annual coffret plan for certain product lines with on-going monitoring
Marketing Plan Development And Implementation
- Lead the development of product marketing campaign with the support from cross function
- Manage campaign budget and lead the implementation of marketing activities
- Manage marketing agencies including media buying, creative design etc.
- Work with trade marketing to development effective promotion plan and instore merchandising impact
- Work with training team to deliver effective training story to engage sales force
- Monitor campaign on-market performance and drive for improvement
Product Related Operation Management
- Work with registration team on new product innovation registration
- Regular update to sales team on marketing activities
- Work with supply chain team on product demand forecast to ensure product supply
- Lead promotion pack design and production
任职条件:
- 4 years above experience at brand/product marketing in multinational companies
- Experience on leading marketing campaign development and implementation
- Good project management and communication skill
- Strategic thinking and analytical skill
- Result-oriented and creative thinking
- Mature, agile and good team player
- Passionate and proactive attitude
- Proficiency on Office software (PowerPoint, excel, word, etc.)
- Fluent English and Mandarin in verbal conversation and business writing
- University bachelor degree above