该职位来源于猎聘 KEY ACCOUNTABILITIES: Accountable for development and implementation of integrated marketing plan in support of existing and new product sales for SP in assigned Zone based on central marketing's brand plan, secure all departments' objectives are in line with brand strategy and managing spending within defined budget limits.
To fulfil the implementation and execution of company promotion strategy at Zone level. Have profound understanding on the market, can also provide related strategy. Provide supports to central marketing team and area management on brand plan development, significant strategy changes, long-term development plans and new product development opportunities and other key issues such as pricing, changes in the products positioning or promotional campaigns. JOB-HOLDER ENTRY REQUIREMENTS: Education: Bachelor degree or above in sales/marketing/Medical or related field Experience & knowledge: At least three years working experience in product management or area marketing management Able to travel frequently domestically based on business request in the requirement. Familiar with all infectious diseases, all kinds of vaccines and China market situation for these products Familiar with existing medical and biological products regulations and policies Have a solid working knowledge of market research, product sales and sales promotion activities Able to analyse data, to evaluate promotional/tactical activities and to prepare marketing plans Core competencies: Excellent communication skills and interpersonal skills, able to deliver reports, to make public presentations and to deal with opinion leaders, the sales force and Management Team; Good knowledge of computer software; Good English – oral and written.