Job Description
The Audience Management AD acts as the
intermediary between the sales organization and Digital Insights team, ensuring regional and category strategies are embedded in intelligence, and data science is implemented within commercial strategies. They are ultimately responsible for managing the SKU prioritization for each touchpoint launched through BEES via promotions, challenges, tasks, missions, and digital communication. Therefore it is critical that they also have a close
relationship with the Online and Offline Leads to ensure proper handoff of SKU prioritization and strategy for front end deployment through touchpoint activations. The Audience Management AD owns the monthly routines with the sales organization and Digital Insights team, reviewing forecasting for the upcoming month, while also discussing the retrospective from the algorithm impact on the prior month. As personalization scales in the market across all touchpoints, the Audience
Management AD will review SKU prioritization impact across touchpoints, diagnose new opportunities and needs to share with Digital Insights, and build new business rules that optimizes our algorithms. The Audience management AD oversees the end to end Commercial Operating Model, and is responsible for consolidating alignments with local sales teams at the region and/or category level.
Qualifications
- Analytical experience, with the ability to transform large data sets into meaningful reports and insights for commercial and marketing teams to utilize
- Deep understanding of our sales organization processes and strategies
- Detailed knowledge of BEES touchpoints/pillars and how we leverage them to drive our commercial strategy
- Ability to lead and manage routines and relationships in a cross functional environment
- Ability to organize and implement new processes, and to develop documentation to ensure proper roll out of such processes to both technical and commercial teams
- Must be proficient in excel, powerpoint; Experience with SQL/pyspark is a plus
- Preferred previous commercial experience as Sales Manager, and/or Commercial Manager
- Preferred previous analytical experience as a Business Analyst, Performance Analyst, and/or PPM
Equal Opportunity Employer
Budweiser APAC is an equal opportunity employer that is committed to workplace diversity and non-discrimination. We take affirmative action to ensure equal opportunity for all applicants without regard to age, gender, sexual orientation, ethnicity, family, and marital status, religion and belief, veteran status, disability,and any other characteristics protected by applicable laws.