Data
- Create business planning and customer simulation
- Provide data analysis and business insight in depth to support fulfilling brand strategy and business target.
- Develop regular and ad-hoc reporting
- Support cross functions for their data requests.
- Manage customer research
O+O and innovation
- Initiate innovative projects with Corp and division CMO team to explore new approaches for CRM.
- Develop O+O strategy including Omni-channel customer engagement, CRM media retargeting, etc.
Touch point management
- Develop CRM tool with friendly features to support operations
- Build and optimize CRM system and BI platforms in collaboration with IT teams.
Qualification
- Strategic thinking and detailed execution. Strong business and data sense.
- Good will of learning and quick learning. Be agile. Good at communication
- Has basic technical knowledge
- Prefer brand CRM experience. Digital capability is a plus.