该职位来源于猎聘 职责描述: Marketing Communications Plan And Implement Communication Campaigns To Drive Brand Awareness And Preference, Such As Digital And Social Campaigns, As Well As Brand Events. Manage Nabati Owned Media Platforms ( Weixin, Rednote, Weibo And Tiktok) To Maintain Continuous Brand Voice And Drive Awareness Of Nabati Products. Work With Cross-function To Nail Down Plan Content Calendar And Implement. Outreach And Pitch For Cross-category Collaborations To Lift Brand Voice And Build a Young, Dynamic Brand Image For Nabati. Maximize The ROI Within Given Budget For Each Communication Program. E- Commerce
Develop Nabati China E-commerce annual in-bound marketing investment plan by platforms in accordance with brand and product portfolio strategy and platforms agenda. Closely work with EC and brand marketing team to drive flagships traffic and purchase via. paid media, content marketing, live stream, SCRM and platforms IPs cooperation. Plan, implement, track and evaluate eCommerce campaigns and shopping festivals, and optimize effectiveness and make action upon business target. Support new platforms and / or store opening, decoration and initial stage operation. 任职要求: Bachelor degree or above in Marketing, Media, Communication, Business Administration, E-Commerce, or equivalent discipline with good professional foundation and knowledge;
More than 5 years working experience in reputable FMCG or media/ E-Commerce team, with minimum 2 years solid media marketing experience, food industry is preferred; Be skillful with in-bound paid media and content marketing operation; Be familiar with data analysis from data to actional insights Strong communication, multiple task management skill and can work under pressure
English lauguage can be used as working language, epecially in written.