About EiM
Education in Motion (EiM) is a global leader in pioneering education for a sustainable future, inspiring generations of learners to Live Worldwise. Since the founding of its first school over two decades ago, EiM has grown its diverse portfolio of schools and brands, offering a blend of innovation and tradition through a range of premium educational offerings across the globe. EiM scales learnings, opportunities and resources across its diverse family, enabling each of its brands to be at the cutting-edge of technology, innovation and education. These include Dulwich College International, which offers both K-12 international schools and International High School Programme; Dehong, offering bilingual education; Green School International, promoting sustainability across Bali and the world; Sherfield School in the United Kingdom; Hochalpines Institut Ftan AG (HIF) in Switzerland; Ignite, a unique outdoors-based overseas residential programme; and Chinese-language learning and teaching platform Wo Hui Mandarin.
What You Will Contribute To
- Pioneering education for a sustainable future.
- Continuously innovate our educational offering to help our students make a positive difference.
- Investing in the future through progressive and collaborative experience platforms.
You Will Be a Great Fit If You Are
- Guided by the belief that students come first and care deeply about the safeguarding of our students.
- Passionate about trying out new ideas and practices and able to exercise creativity and entrepreneurship with a pioneering spirit.
- Excited to contribute to a diverse, dynamic, and forward-looking environment.
About Role
The Communications Lead supports Education in Motion's (EiM) corporate communications function through solid external and internal communication execution and implementation while identifying public relations opportunities. This role ensures EiM's messaging is consistent, impactful, and values-driven while adding value to the company's diverse portfolio of schools and brands.
Duties and Responsibilities
1. Corporate Communications
• Plan and deliver proactive public relations (PR) campaigns to raise EiM's profile in China and globally.
• Build and maintain strong working relationships with journalists, media outlets, and influencers, particularly in the Chinese market.
• Draft, review, and edit press releases, media statements, Q&As, and briefing packs in Chinese and English.
• Lead media monitoring, coverage reporting, and press liaison.
• Support the Director in managing sensitive media inquiries and issues-related communications.
• Translate and adapt messaging across English and Mandarin to suit diverse audiences.
2. Issue Management and Support
• Monitor media and social sentiment, flagging risks and opportunities, with a pulse and overall picture of brand reputation.
• Support drafting responses and materials during issues or crises, escalating appropriately.
• Ensure Group and school-level communications reflect consistent tone and brand standards.
• Build stakeholder relationships across the Group headquarters and schools.
• Prepare communications toolkits and briefing materials for internal and external use.
3. Internal Communications and Content Development
• Draft speeches, op-eds, talking points, and thought leadership content for senior leaders.
• Execute internal campaigns that reinforce EiM's values, culture, and strategic direction.
• Work cross-functionally to deploy Group-wide internal communications, including newsletters, updates, and leadership messages. Draft and edit employee communications to build engagement, transparency, and alignment.
• Work with HR and school teams to cascade key messages. Foster collaboration, accountability, and a high-performance team culture.
4. Campaign & Project Coordination and Administration
• Liaise with schools, regional teams, and external agencies to ensure effective execution.
• Track, measure, and report on communications impact using agreed KPIs.
• Manage and oversee budget for function, keeping accurate trackers and overseeing approval matrix, administration of financial portal D365.
• Manage, maintain and seek new and existing vendor relationships, owning contract processes, deliverables, workflows and timelines with external providers.
Skills and Experience
• 3+ years' experience in PR, media relations, and/or corporate communications.
• Native Mandarin and excellent English writing and speaking skills, able to draft and edit at a professional standard in both languages.
• Proven ability to manage campaigns and work cross-functionally.
• Experience delivering communications strategy in complex, international and multi-regional organisations.
• Strong writing, editing, and storytelling skills with attention to tone and detail.
• Familiarity with video editing, Mailchimp, Canva and an eye for design is a plus. Agency experience is a plus.
• Highly organised, with ability to manage multiple projects and deadlines.
• Flexible, adaptable and willingness to travel.
• Bachelor's degree in Communications, Journalism, Public Relations, English or related field.
Core Competencies
Drive Improvement, Innovation and Change
The ability to innovate and lead change by identifying improvement areas, lifelong learning and implementing new tools and technology for team and group benefits. Cultivates a creative team atmosphere allowing people to embrace change and innovative ideas.
Drive Sustainability
The ability to think and act responsibly and promote sustainable practices to maximise social impact and personal impact, maintain a positive outlook at work, take accountability of own practice, and have a global mindset to achieve sustainable development goals.
Work Inclusively and Foster Partnership
The ability to be adaptable and transparent in interacting with people with different backgrounds, work collaboratively and across boundaries, regardless of personal job responsibility, and be consultative to draw informed decisions and build a wider community with students, parents, and colleagues to ensure their voice is heard and valued.
Delivering Results
The ability to deliver desired results, in accordance with business objectives, plan activities and projects well in advance, take account of possible changing circumstances consistently, and focus on the internal and external customers satisfaction to keep achieving high standard quality.
Problem Solving and Conceptual Thinking
The ability to analyse relevant data and all other sources of information, to break them into parts, to identify the most probable cause of a problem and generate feasible solutions from a broad perspective.
Decision Making
The ability to take responsibility and initiative to work under own direction while showing the ability to make and implement informed, timely decisions, based on a comprehensive analysis and the implications of potential outcomes.
Professionalism
The ability to demonstrate business acumen by understanding different functions, proactively develop the appropriate level of expertise required to successfully complete tasks and show commitment to the group values and ethics.
Develop and Safe and Supportive Learning Environment
EiM employees are committed to safeguarding and to promoting the welfare of children and young people. They ensure a secure, stimulating and well managed learning environment that promotes a sense of safety, support and wellbeing.
EIM believes that each employee makes a significant contribution to our success and that contributions should not be limited by the assigned responsibilities. Therefore, this job description is designed to outline primary responsibilities but not limit the employee nor EIM to only the work identified. It is the expectation of the Company, that each employee will offer his/her services wherever and whenever necessary to ensure the success of our organisation. All appointments are subject to an interview, identity and background checks, social media checks in conjunction with a successful visa/work permit application (for expat candidates).
Equity Diversity Inclusion Statement
EiM is committed to diversity within its team, organisational practices, policies and culture. It recognises that people with different backgrounds, skills, attitudes and experiences bring fresh ideas and perceptions, and it encourages and leverages these differences to make its work more relevant and approachable. EiM will not discriminate or tolerate discriminatory behaviour on any grounds such as, but not limited to, race, gender, disability, nationality, national or ethnic origin, religion or belief, marital/partnership or family status, sexual orientation, age or socioeconomic background. EiM strives to be an inclusive workplace where everyone feels a sense of belonging, has a voice, can raise concerns, and feels comfortable and confident. It expects everyone who works with it to share this commitment and to act accordingly, as it aspires to best serve the EiM mission and its community.