该职位来源于猎聘 Job Summary
Our Shopper Lead is the trusted partner and point of contact for senior management level clients, partnering with StudioX to deliver Shopper marketing efficiencies, elevated shopper experience, and commerce growth for our clients.
The Shopper Lead is highly organized and accountable and can build relationships and collaborate with Studio X expert functions to deliver best-in-class Shopper Marketing solutions with maximum impact and efficiency. The Shopper lead is an invaluable resource to the client and agency teams by providing strategic guidance in fleshing out briefs, adding value to the strategic and creative process and Shopper toolkit development. They present to clients with authority, "front" meetings and take ownership of projects and their outcomes. Role & Responsibilities
- Partner with Studio X, Category Business Leads and TCCC Project Leads within the client structures to drive Shopper transformation with the ultimate goal of increasing weekly+ consumers for TCCC
- Day to day project contact with TCCC Shopper and IMX Leads as a strategic advisor to ensure adherence, provide inputs to creative briefing and improve creative and shopper experience
- Framework adherence & Optimisation: Participation in full Experience Loop meetings to ensure TCCC and Studio X are adherent to Shopper framework and review of toolkits to ensure high delivery standards.
- Local market experience delivery: Work closely with market stakeholders to help localize regional charters and maximize experience shopper framework usage for local market implementation
- Change champion: Key driver of change, spearheading shopper transformation and adoption of automation and tech enabled platform solution within OU/Market clusters.
Requirements
- Bachelor degree minimum
- 10+ years of industry knowledge and experience
- Experience in with working with senior international clients
- A good understanding of the Chinese market
- Shopper and Activation experience preferred
- Ability to work across multiple disciplines and stakeholders
- Effective in English and Chinese. Strong English language is a must - both written and oral
- Experience in the fast-moving consumer goods industry preferred CORE Skills
- Clear and strong communication and presentation skills
- Strong leadership skills and team player
- Excellent relationship building skills
- Operational understanding of processes to optimize and create efficiencies in our delivery of services
- Skilled in exercising influence and persuasion across a matrix of stakeholders, ensuring alignment and collaboration through effective communication and strategic engagement.
- Attention to detail, strong sense of responsibility, high level of execution, results-oriented, team collaborators