工作职责:

JOB TITLE: Assistant Brand Building Manager- Premium line

JOB LOCATION: Shanghai

DEPARTMENT: Marketing

Job Responsibilities

Premium line
This role Leads the development of the marketing plan for premium line and leads the execution of Social. eCom assets, instore visibility activation etc. Tasks include content/instore activation planning, KOL collaborations, result analysis, and sales performance monitoring.-
Owner of product line performance , especially key site& retail customers (eg.Tmall flagship store/ DouYin) Identify growth pillar, lead and cooperate with cross team and internal team members to drive growth.

2/ BRAND MARKETING PLAN

Supports The Brand Marketing Plan Development And Deployment By

Accountable for the analysis of brand performance by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of eCom assets, in-store support, distribution and availability etc
Accountable for the analysis of campaign performance includes the monitoring key KPI(CPM, CPUV, ROI etc).
Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
Independently lead campaign: from business objective translate to consumer activation, responsible for execution landing, and by channel sell in.
Need to have clear understanding of brand proposition, to ensure integrated activity consistency deliver brand image and key benefit.

Job Requirements

Skills
− Great on content generation, and analysis skills

− Solid Project Management experience.

− Fluent in Written and Spoken English&Mandarin

− Entrepreneurship & Strong growth mindset

任职条件:

Same as above.