We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.
We connect. We inspire.
The Role
We're seeking a strategic marketing leader to drive B2B and B2B2C marketing for our Exams business in China. You'll lead the development and execution of marketing plans aligned with national, regional, and global strategies, ensuring delivery against business targets.
Working closely with the Exams Strategic Business Unit, you'll bring marketing expertise to shape campaigns, support business planning, and monitor performance through regular reporting. You'll also collaborate across teams to share insights and maintain alignment with the British Council's broader marketing goals.
If you're experienced in B2B marketing and ready to make an impact in a global organisation, we'd love to hear from you.
Accountabilities
The role involves managing the China B2B Exams marketing budget using corporate systems, ensuring cost-effective delivery of marketing activities, and reporting on financial performance. It requires active engagement with internal marketing communities and external partners to support service delivery and knowledge sharing. The role also includes planning and prioritising work to meet internal stakeholder needs, contributing to marketing governance at multiple levels, and providing strategic guidance to China teams on marketing plans and execution.
Requirements Of The Role
- Considerable experience in developing B2B & partner marketing strategies, plans & programmes within a large and complex organisation
- Experience in the design and delivery of B2B plans and partner programmes to support products
- Experience in providing direction, oversight and coaching on the delivery of B2B marketing plans and activities
- Demonstrable evidence of collaborating & partnering with Sales and Business Development to develop and execute on a holistic end-to-end B2B customer and partner experience
- Demonstrable experience of digital marketing expertise in CMS, marketing automation, CRM and social media
- Experience in effectively negotiating budgets and resources with senior stakeholders
- Experience of delivering results through a dispersed team
- Experience in delivering financial performance targets through demonstrating effective marketing programmes and processes
Closing Date: Applications will close at 23:59 UK time on Sunday 26th October 2025.
You must have the legal right to work in China at the time of application.
Important Information
Department:
E&E Marketing Regional Exams
Contract type:
Indefinite
Pay band
: 8
Location
: Beijing, China
Requirements
Please note that candidates must have the pre-existing, legal right to work in one of the above locations
Mobility / relocation / visa sponsoring support will not be provided.
British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.
A connected and trusted UK in a more connected and trusted world.
Equality, Diversity and Inclusion Statement
We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
Safeguarding Statement
The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council's Safeguarding policies for Adults and Children.
If you experience any difficulties with submitting your application, please email