该职位来源于猎聘 Blackmores Group is a leading natural health company with proud Australian heritage, employing 1200 people in 11 markets across Asia-Pacific. Founded in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day. As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies Purpose of the role: The Media Manager is responsible for driving both brand growth metrics and commercial performance through data driven, full funnel media strategies.
This role balances short term conversion goals with mid-term brand awareness/consideration improvements by integrating performance marketing, content amplification and strategic brand media investments across key digital platforms.
As a Subject matter Expert (SME) on China media and able to harness the agency relationship/s to plan and operationalize media strategies that ultimately lead to organic traffic.
Responsibilities Include
Media Strategy & Planning:
- Develop and execute integrated media plans across paid and owned media channels (digital focused) that align brand narratives with sales objectives.
- Media performance reporting on penetration improvement and media efficiency metrics among TA across platforms. Track and continuously optimize paid media campaigns to improve aligned metrics.
- Support the Marketing Head in the Annual IMC Planning, delivering clear Target Audience for the brand to grow penetration against. Give inputs to the ICP (Integrated Commercial Plan)
- Inputs to the Quarterly Business Planning (QBRs) Budget management
- Allocate & manage the digital marketing/ media budget across social media, social commerce- paid vs owned, working vs. non-working, to maximize ROI
- A&P Analysis and benchmarking as part of Annual budget planning.
Disciplined control & reporting while being flexible to changes across the quarterly forecast cycles.
- Co-work with TMKT to allocate and manage the ecommerce (inbound) media that drive consideration
Performance Marketing & Ecommerce Partnering
- Track and optimize performance marketing metrics across RED, Douyin (other channels as relevant)
- Partner with TMKT and KAMs (for Tmall, JD, Douyin) to drive organic traffic
- Partner with KAMs to run digital advertising & paid media campaigns in platform (Tmall, JD, Douyin) and achieve continuous optimization of traffic and quality conversion Social Media & Community Marketing
- Selective involvement to KOL/ KOC management if paid KOL placements are media buys
External Agency Management
- For existing agencies: Manage the agency relationships, and oversee efficiency opportunities
- For new agencies – co-lead pitch process (depending on nature), work with Group sourcing to qualify new vendors
Consumer Data capability building
- Harness agency resources for TA insights from Media platforms (Red, Douyin)
- Work with IT on first party data platform project
- Integrate media analytics and consumer data to guide investment decisions, balance upper and lower funnel spends, and optimize media efficiency Who are you?
- Bachelor's degree in marketing, Business, or a related field.
- 7- 8 yrs' experience in media planning and buying, with at least 4 years' experience in the FMCG sector.
Health industry experience a plus.
- Led digital campaigns across Red, Tmall, JD, Douyin
- Strong grasp of China's digital platforms: Douyin, WeChat, RED, Weibo, Bilibili
- Experienced in Tmall & JD e-commerce marketing, paid promotions, and traffic
- Proficient in Alibaba Marketing Cloud, Douyin Ads, RED
- Skilled in digital analytics and performance tracking
- Well-versed in KOL/KOC collaborations and agency partnership
- Strong understanding of FMCG consumer behavior, market trends, and competition
- Delivered ROI-driven campaigns with measurable business impact
- Skilled in data analysis and translating insights into action
- Excellent communicator with strong stakeholder management
- Effective project manager with attention to detail and budget discipline
- Positive, proactive growth mindset, confident with articulate communications skills Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.