ASSOCIATE BRAND MANAGER
Position Description
POSITION SUMMARY
Be responsible for execution of brand tactics for RCSO business and support to co-develop business plan with field team and external partners
Responsibilities
Execution of brand tactitcs
Support to shape marketing strategy of key brands in RCSO business Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; Academic event planning, execution, and tracking National KOL visiting and maintenance
Develop brand promotional materials and training
Develop brand DA, promotional slides, publication if needed and internal traing materials; Train Field Force on product strategy and POA; Develop and facilitate training program to distributor partners
Support to develop brand plan & management & cross-functional leadership
Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
Implement marketing compliance requirements
Implement efficient and standardized marketing compliance process;
Position Responsibilities
Accountable
Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development;
Shared
Accountability
BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team;
Education And Experience
Qualifications:
Bachelor degree or above, major in Medical or Medicine Good command of oral & written English 1-3 years marketing experience
Technical Skills Requirements
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies:
- Functional/Technical Skills
- Acts Decisively
- Seizes Accountability
- Grows Self
- Change Agile
- Self Awareness
- Commits to "One Pfizer"
- Peer Relationships
Expect candidates to demonstrate these commercial /management competencies
- Market, Customer, and Competitor insight
- Strategic and operational business/Market planning
- Market Execution
- Marketing Innovation
- Data analysis, interpretation and communication
- Performance and program metrics
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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