Job Objective
Responsible for strategizing, planning and managing a concise and effective customer segmentation model, portfolio actions for client engagement and marketing activities at the appropriate platforms & channels that will align with the overall group's strategy for China.
Principal Responsibilities
- Conceptualize key initiatives to drive customer acquisition in line with business goals
- Digital expertise on marketing and campaign/event by leverage on resourceful partners for biz driven
- Develop value proposition and implement key strategies for customer segments (affluent)
- Improve collaboration with other business units to leverage synergies on key areas of customer acquisition and value proposition enhancement
- Enhance customer value proposition in accordance to the Wealth Continuum framework
- Conceptualize, develop and implement partnership programs to augment wealth value proposition and positioning vis-à-vis competitors
- Establish platforms and channels for driving cross-pollination of ideas, business models and activities
- Analyze portfolio data and formulate strategies across customer segments to promote product penetration and customer loyalty
- Support strategic projects including Digital Banking amongst others (regional connectivity)
Job Dimensions
- Assist on cross border new initiative/project and acquisition strategy to support onshore customer growth and referral business momentum
- Support customer privilege development under the framework of cross border strategy
- Support one bank and regional treasures daily operation and reporting that align with cross border KPI
- Develop and optimize cross border business process, including operation model, streamlining account opening process, process control, etc
- Collaborate with various teams to facilitate communication between frontline and back-office teams, as well as coordinate with teams across different markets
- Develop a clear customer value proposition to achieve growth in client base and competitive market position, in terms of quality, branding, market share and profitability
- Accelerate customer growth via comprehensive acquisition activities
- Effectively collaborate with cross-functional teams to deliver shared goals
- Embed and accelerate digitization of customer journeys and experiences
- IBG/other BU and cross-market working experience is a plus point
Education And Relevant Experience
- Strategic planner and project management ability to implement key themes and initiatives
- Excellent customer segmentation; digital marketing and partnership establishment experience
- Excellent verbal and written communication both in EN and CN
- Strong Microsoft office and presentation skill set
- Strong analytical skills to drive portfolio actions and profitability
- Ability to embrace digital and be customer centric
- Strong risk and control awareness
- Quick learner and Problem solving skill
Primary Location
China-PRC - Shanghai
Job
Marketing and Communications
Schedule
Regular
Job Type
Full-time
Job Posting
Oct 28, 2025, 7:43:20 PM