该职位来源于猎聘 Blackmores is Australia's No.1 vitamin and dietary supplements brand with a legacy of over 90 years and is a publicly listed company employing 1250 people in 11 markets across Asia-Pacific. Headquartered in Australia, Blackmores has its international headquarter in Singapore, a health Innovation Centre in Shanghai, and a state-of-the-art manufacturing facility in Australia. As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies Purpose of role: This is a high-impact role requiring strategic thinking, leadership, and execution capabilities. As the Brand Manager for our largest and most strategic vitamin portfolio in China, you will be responsible for the full spectrum of brand management – from driving New Product Development (NPD) and crafting compelling local brand communications to optimizing media investments and collaborating deeply with Sales to achieve ambitious growth targets.
Responsibilities Include
- End-to-End New Product Development (NPD) Leadership & Execution:
- China-Led Projects: Strategically lead the entire NPD lifecycle for China-specific initiatives – from initial concept ideation and feasibility assessment, through formulation, packaging design, regulatory compliance, forecasting, and ultimately, flawless launch execution.
- Global Project Support: Act as the crucial China representative for global NPD initiatives. Provide deep local consumer, market, and regulatory insights to shape global development.
- Integrated Brand Communications & Campaign Management:
- Develop and execute comprehensive, insight-driven local brand communication strategies across all consumer touchpoints (ATL, BTL, Digital, Social, eCommerce).
- Lead the briefing, development, localization, and production of all brand assets (Key Visuals - KV, Short Video, Point-of-Sale Materials - POSM, eCommerce assets, trade marketing materials, digital content).
- Ensure brand consistency and message effectiveness while adapting core global assets for maximum local relevance and impact.
- Strategic Media Planning & Optimization:
- Continuously monitor campaign performance, conduct rigorous ROI analysis, and drive optimization of media effectiveness through data-driven content and channel adjustments.
- Sales Collaboration & Channel Strategy:
- Work hand-in-hand with the Sales team to develop differentiated channel strategies (e.g., Key Accounts, Pharmacy, Pure Player eCom, Specialty Retail) and activation plans.
- Market & Competitor Intelligence:
- Establish and maintain a robust system for continuous competitor and market monitoring. Track competitor NPD launches, marketing campaigns, pricing strategies, and distribution moves.
- Analyse market trends, consumer shifts, and regulatory changes to identify opportunities and threats, providing timely insights and recommendations to shape brand strategy.
- Demand Forecasting & Business Planning Support:
- Collaborate closely with Sales and Supply Chain teams to develop accurate monthly demand forecasts (S&OP).
- Provide robust marketing inputs and forward-looking action plans to support forecast accuracy.
- Strategic Storytelling & Customer management
- Develop high-quality, persuasive presentations for diverse internal and external stakeholders (Local Management, Regional/Global Teams, Sales Force, Key Customers).
- Act as the primary brand owner and spokesperson, confidently presenting brand strategies, performance, and plans in various forums.
- Budget Management & Financial Stewardship:
- Own the development, management, and tracking of the brand marketing budget (ATL, BTL, Digital, NPD launch).
- Ensure accurate budget allocation, timely invoice processing, and rigorous cost control, providing regular financial updates. Who are you?
- Education: Bachelor's degree & above
- Ecom & social: preferably experience with eCom & social marketing.
- Experience: Minimum 3-4 years of progressive brand management experience within FMCG, Proven experience managing complex brands is essential. Experience in the China market is mandatory.
- NPD Experience: have fundamental understanding of insight driven NPD process.
- Marketing Communications: Experienced in developing and executing integrated marketing campaigns Proficiency in briefing and managing creative agencies.
- Analytical & Strategic: Excellent analytical skills with the ability to interpret market data, consumer insights, and financials to drive strategic decisions. Competitor analysis proficiency.
- Adaptability & Drive: Thrives in a fast-paced, complex, and ambiguous environment. Results-oriented, proactive, and possesses strong problem-solving skills.
- Language: Fluency in Mandarin Chinese and English (written and spoken) is essential. Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.