Financial Planning & Budget Management
: Lead the annual budgeting process for the Marketing department, including monitoring execution and making timely adjustments; analyze the financial impact of initiatives such as drug-promotion campaigns and other market activities, delivering data-driven insights that support decision-making; optimize resource allocation to ensure marketing expenditures are both efficient and fully compliant.
Financial Analysis & Decision Support
: Track marketing KPIs (e.g., ROI, sales conversion rates) to generate periodic financial reports; assess the financial risks and opportunities of new product launches or marketing campaigns; provide strategic recommendations to senior leadership to accelerate business growth.
Cost Control & Compliance Oversight
: Establish robust controls over marketing spend to safeguard adherence to pharmaceutical regulations and corporate policies; review marketing contracts and vendor invoices for accuracy and compliance; coordinate internal and external audits to mitigate financial risk.